Ben CarlsonSVP and General Manager of Film, Television, and Streaming at MarketCastSpeaker
Profile
Ben leads all client service and commercial efforts for MarketCast's Media, Sports, and Entertainment portfolio and is responsible for driving growth across these businesses. In this role, he supports the development and delivery of MarketCast's powerful data, analytics, and research insights to help the world’s top studios, streamers, broadcasters, and advertisers understand how to build and nurture fandom. Ben joined MarketCast following its acquisition of Fizziology, the social research and analytics company he co-founded to help studios and streamers make sense of the burgeoning social media landscape.
Agenda Sessions
Resonance: The Power of Content on Ad Performance
, 11:25amView Session