Mike SwiontkowskiSenior Director of Global Research and Consumer Insights at Blizzard EntertainmentSpeaker
Profile
Mike is the Senior Director of Global Research and Consumer Insights at Blizzard Entertainment (part of Microsoft), where he oversees talented research leaders across three departments: consumer insights, market intelligence, and games user research. Blizzard Entertainment develops and publishes some of the most iconic entertainment experiences in gaming, such as Overwatch, World of Warcraft, Hearthstone, Diablo, and StarCraft. He holds a M.S. in Predictive Analytics from Northwestern University, a M.S. in Survey Methodology from the University of Maryland, and B.B.A in Business Operations Technology and Psychology from the College of William and Mary.
Agenda Sessions
Keynote Panel: Same, but Different: Comparing Research Approaches in Traditional vs. Interactive Entertainment
, 10:20amView Session