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Informa

November 15-17
Hyatt French Quarter,
New Orleans, LA

Secure Your Competitive Advantage with Winning Commercialization and Go-to-Market Strategies

Where Innovation Meets Implementation

Discover New Ways of Commercialization


A great idea is only the beginning. The Back End of Innovation provides a strategic road map to successful commercialization. Learn how to bring new products to market and commercialize them for maximum impact on the bottom line.  Uncover new ways to solve problems we all encounter in today's dynamic business world.

"It's never the idea; it's always the execution." - Bill Shalman, Harvard Professor and Entrepreneur.

Join innovation executives, managers and marketing leaders to share challenges, lessons learned, and best practices. Experience a mix of case studies, workshops and panels from leading executives who have excelled tremendously in scaling up innovation, as well as launching and growing profitable brands.


BEI Delivers the information and Networking You Need

Key topics of this year’s conference include:
  • Building and sustaining partnerships
  • Product design and implementation
  • Corporate culture and innovation management
  • Go-to-market strategies
  • Marketing and brand development
  • Product launch and delivery
  • Supply chain
  • Scaling for success
  • Resource allocation
  • Project Management
  • And more.
Gain access to leading executives in:
  • Innovation
  • Strategy
  • Marketing
  • Business Development
  • R&D
  • Product Development
  • Project Management
  • Brand Management 
  • Market Research & Consumer Insights
Top Industries Represented:
  • Consumer Packaged Goods
  • Technology
  • Industrial Manufacturing
  • Pharma & HealthCare
  • Financial Services
  • Aerospace & Defense
  • Telecommunications
  • Computer Hardware & Software

Connecting You with The Best in Innovation

82%
Client Side
250+
Attendees
63%
Director Level And Above