Discover New Ways of Commercialization
A great idea is only the beginning. The Back End of Innovation provides a strategic road map to successful commercialization. Learn how to bring new products to market and commercialize them for maximum impact on the bottom line. Uncover new ways to solve problems we all encounter in today's dynamic business world.
"It's never the idea; it's always the execution." - Bill Shalman, Harvard Professor and Entrepreneur.
Join innovation executives, managers and marketing leaders to share challenges, lessons learned, and best practices. Experience a mix of case studies, workshops and panels from leading executives who have excelled tremendously in scaling up innovation, as well as launching and growing profitable brands.
Experts to distill the secrets of Commercialization
BEI Delivers top-notch access to innovation and marketing thought leaders
Key topics of this year’s conference include:
- Building and sustaining partnerships
- Product design and implementation
- Corporate culture and innovation management
- Go-to-market strategies
- Marketing and brand development
- Product launch and delivery
- Supply chain
- Scaling for success
- Resource allocation
- Project Management
- And more.
Gain access to leading executives in:
- Business Development
- Product Development
- Project Management
- Brand Management
- Market Research & Consumer Insights
Top Industries Represented:
- Consumer Packaged Goods
- Industrial Manufacturing
- Pharma & HealthCare
- Financial Services
- Aerospace & Defense
- Computer Hardware & Software
Best Selling Author Dan Shapiro is Excited for Back End of Innovation!
Dan Shapiro, Ph.D., recently sat down with us to talk about why he’s so enthusiastic about speaking at our upcoming BEI: Back End of innovation conference this fall in New Orleans.
Dan is Founder and Director of the Harvard International Negotiation Program, Associate Professor of Psychology at Harvard Medical School/McLean Hospital, and Affiliate Faculty at the Program on Negotiation at Harvard Law School.
He will be speaking about the topic of collaboration in his session “The 5 Keys to Successful Collaboration” at BEI.