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Key Sessions

Adam Alter

KEYNOTE: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Delivered by Adam Alter

Drunk Tank Pink, NYU Stern School of Business

Tom LaForge

KEYNOTE: Predicting Consumer Behaviors & Seeing the Future with MACROFORCES Delivered by Tom LaForge

National Academy of Sciences

9:30am - 9:45am

Welcome from Chair David Matheson, SmartOrg, Inc.

  • David Matheson - Co-founder, SmartOrg
more
9:45am - 10:30am

KEYNOTE: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Delivered by Adam Alter

What Makes New Technology So Irresistible? And How Can We Reclaim, and Command Attention? Facebook, Twitter, Netflix, Instagram, and the latest app or game keep us glued to our screens. Adam breaks down the latest insights into behavioral addiction — investigating what separates the irresistible from the forgettable. The answers draw from a broad range of case studies and research—from as far afield as the world of video game design and television script writing to app design and digital advertising. Why do people play the lottery despite losing time and again and facing impossibly long odds? Should you release upbeat products when the economy is thriving or when times are tough? Alter answers these questions and more in a keynote that explains the sharp divide between the instant sensation and the forgotten disaster.

  • Adam Alter - NYT Best-Selling Author & Professor of Marketing & Psychology, Drunk Tank Pink, NYU Stern School of Business
more
10:30am - 11:00am

Morning Break

Showing of Streams
12:45pm - 1:45pm

Lunch

Showing of Streams
3:20pm - 3:50pm

Afternoon Networking Break

3:50pm - 4:00pm

Welcome from Chair David Matheson, SmartOrg, Inc.

  • David Matheson - Co-founder, SmartOrg
more
4:00pm - 4:30pm

Resolutions Roundtables

The roundtables give you the opportunity to play an active role in finding solutions to innovation challenges. During these expert, led roundtables you will have the opportunity to exchange ideas and work together to find solutions. Take minute to choose a session then join the conversation Monday, 23 October 2017, 4:00 PM. 

#1- Eliminating Fear Factors: Focusing on the Benefits of Change to Align Internal Stakeholders

Navin Kunde, Clorox R&D, Open Innovation Team, The Clorox Company 

Innovation initiatives can be challenging in most corporations because they upend the status quo and introduce inefficiencies. It goes against human nature to sacrifice short-term gain for long-term gain, and the natural tendency is to resist innovation. Therefore, it is important for innovators to understand the extent of disruption their stakeholders face (or fear), and strategies that can be used to align internal stakeholders.

#2 - Curating the Right Team to Accelerate your Innovation Programs

Tapan Kikani, Holy Redeemer Health System 

An innovative environment is more than a bunch of creative people in a room. Learn how to curate the perfect team for driving innovation and determine the best recipe for developing internal competency for innovation.

#3 - Creating a Mindset of Driving Innovation & Accelerating Opportunities

Janette Suh Edelstein, Johnson & Johnson Consumer Inc. 

Many organizations struggle with how to foster an innovative culture and deliver to market. This session will focus on ways to encourage and nurture a culture that is passionate and empowered to think innovation and disrupt the familiar.

#4 - A Disruptor’s Perspective

Rachel Antalek, Vice President, Concept Innovation, Starbucks 

This session approaches the topic of prioritization through the lens of disruptive or break-through innovation. How can a company ensure a balance between “closer-in” innovations with clear business value, and longer-range breakthrough innovations with uncertain outcomes? Together we’ll tackle how different types of innovations require different prioritization metrics, ensuring true disruptions aren’t deprioritized before they have a chance to prove themselves.

#5 - Collaboration Wins: Great cultures start with great people-

Rhyan Truett, Director of Innovation Lab Operations, Philadelphia Sixers Innovation Lab Crafted by Kimball 

At the Sixers Innovation Lab Crafted by Kimball, we are incorporating the Philadelphia 76ers core values to create strong cultures within our portfolio of companies, and a collaborative culture for the Innovation Lab. Great cultures start with great people, which is why we always start with the team when assessing applicants. This session focuses on finding the right people to lead and fostering a culture to help them succeed.

#6 - Removing Barriers: How to launch and scale new innovations, by helping companies get out of their own way

Lorrie Vogel, Former Vice President, Material Sciences and Innovation, Nike 

Many companies struggle with scaling innovations. This session will focus on how to keep innovations moving through the pipeline. How to identify the pitfalls, remove the barriers, and keeps innovations on track.

#7 - Managing Relationships around Slow Innovation

Sam Ford, Research Affiliate, MIT Comparative Media Studies/Writing 

Come discover how organizations build internal expertise at managing external relationships around supporting sustained “slow innovation”. Learn what works well and what doesn’t.

#8 - Innovation Starts at the Top

Len Ferman, Adjunct Professor of Management, University of North Florida 

The trademark of an innovative company is that they have visionary leaders who drive and demand innovation in their companies. Companies with an active engagement of top management are the most successful at innovation. In most organizations, senior stakeholders are often focused on optimizing the status quo and only passively involved in the innovation process. Join Len as he discusses how to ensure that senior stakeholders are involved in the innovation process at your organization.

#9 - How do Mature Businesses Innovate in an Exponential Age?

Anthony Ferrier, CEO, Culturevate 

With exponential technologies and new business systems disrupting every industry sector, how do established organizations innovate and compete? Let’s discuss some case studies, approaches and activities that are drive change.

#10 - Prevent Your Innovation Function from Getting Shelved

Tom Rideout, Ph.D., Former Vice President, Innovation, AAA 

Innovation teams and initiatives, on average, have relatively short lives compared to other endeavors, yet short-term results are rarely what triggers the formation of an innovation function. Join Tom as he talks about the events that precipitate the end of an initiative and learn how to better prepare and effectively guide your business.

#11 – A Spotlight on Digital Tracking: Deeper Insight into Media Measurement, Path-to-Purchase & Digital Behaviors 

Mark Simon, Managing Director, Toluna 

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more. This session will focus on how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting.

#12 – Is Innovation without Outcomes an Oxymoron?

Karen Tilstra, PhD., Co-founder & Inventor, Florida Hospital Innovation Lab, (FHIL) 

Do we really understand outcomes? Do all innovation projects HAVE to produce stellar outcomes to be considered valuable or viable? Join this roundtable discussion to hear how others manage and view outcomes. Come prepared to share your Innovation outcomes stories the good, bad and ugly.

#13 Fostering Ownership & Alignment: The Key to Overcoming Resistance to Change

Howard Tiersky, CEO, FROM The Digital Transformation Agency

The core of innovation is transformation, and yet human psychology naturally resists change...creating a conundrum for leaders. At our Innovation Loft in NYC companies from Facebook to Macys come to gain executive alignment around digital transformation and other innovation programs. Learn a few of our secrets to gain alignment across diverse constituents and share your own challenges and solutions.

  • Navin Kunde - Clorox R&D, Open Innovation Team, The Clorox Company
  • Tapan Kikani - VP of Innovation and Rehab Services, Holy Redeemer Health System
  • Janette Suh Edelstein - Director, External Innovation – Global Lead for Partner Enabled Innovation, Johnson & Johnson Consumer Inc.
  • Rachel Antalek - Vice President, Concept Innovation, Starbucks
  • Rhyan Truett - Director of Innovation Lab Operations, Philadelphia 76ers
  • Lorrie Vogel - Former Vice President, Material Sciences and Innovation, Nike
  • Sam Ford - Research Affiliate, MIT Comparative Media Studies/Writing
  • Len Ferman - Adjunct Professor of Management, University of North Florida
  • Anthony Ferrier - CEO, Culturevate
  • Tom Rideout, Ph.D. - Former Vice President, Innovation, AAA
  • Mark Simon - Managing Director, Toluna
  • Karen Tilstra, PhD. - Co-founder & Inventor, Florida Hospital Innovation Lab, (FHIL)
  • Howard Tiersky - Founder and CEO, FROM, The Digital Transformation Agency
more
4:30pm - 5:00pm

The CIO Tank

Join us for a conversation with Rebecca Kaul, Vice President & Chief Innovation Officer, MD Anderson Cancer Center. Hear Rebecca offer insights on how to navigate the challenges that impede the execution of innovation. Get real-time feedback on the issues that innovators are currently facing and learn effective strategies for back end success.

  • Rebecca Kaul - Vice President and Chief Innovation Officer, MD Anderson Cancer Center
  • Anthony Ferrier - CEO, Culturevate
more
5:00pm - 5:45pm

KEYNOTE: Predicting Consumer Behaviors & Seeing the Future with MACROFORCES Delivered by Tom LaForge

People, societies, brands, and companies all change for same reason: MACROFORCES. These are the unseen influences reshaping our desires, expectations, identities, and relationships.

Discover the top five MACROFORCES reshaping our world:

  • Imagine the future with far greater certainty
  • Weave your brand’s story into the emerging cultural narrative for unstoppable growth
  • Tips for transforming your organization into a cultural insights powerhouse
  • Simple insights from psychology and sociology to improving marketing success
  • Moral and ethical insights for building trust and earning brand loyalty
  • Tom LaForge - Founder & CEO, Macroforces LLC & Member, Roundtable on Application of Social and Behavioral Sciences Research, National Academy of Sciences
more
5:45pm - 6:45pm

BEI Opening Reception

9:30am - 9:45am 15 mins
Welcome from Chair David Matheson, SmartOrg, Inc.
  • David Matheson - Co-founder, SmartOrg
more
9:45am - 10:30am 45 mins
KEYNOTE: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Delivered by Adam Alter
  • Adam Alter - NYT Best-Selling Author & Professor of Marketing & Psychology, Drunk Tank Pink, NYU Stern School of Business
more

What Makes New Technology So Irresistible? And How Can We Reclaim, and Command Attention? Facebook, Twitter, Netflix, Instagram, and the latest app or game keep us glued to our screens. Adam breaks down the latest insights into behavioral addiction — investigating what separates the irresistible from the forgettable. The answers draw from a broad range of case studies and research—from as far afield as the world of video game design and television script writing to app design and digital advertising. Why do people play the lottery despite losing time and again and facing impossibly long odds? Should you release upbeat products when the economy is thriving or when times are tough? Alter answers these questions and more in a keynote that explains the sharp divide between the instant sensation and the forgotten disaster.

10:30am - 11:00am 30 mins
Morning Break
11:00am - 11:10am 10 mins
Case Studies
Welcome from Track Chair
  • David Matheson - Co-founder, SmartOrg
more
11:00am - 11:10am 10 mins
Interactive Learning Labs
Welcome from Track Chair
11:10am - 11:40am 30 mins
Case Studies
Strategically Balance & Manage your Innovation Portfolio to Elevate Winners
  • Rich Novak - VP, Enterprise Innovation Planning & Operations, USAA
more

In this session you will learn the importance of disciplined Portfolio Management; discover how to effectively build a diversified and well-managed Innovation portfolio. The speaker will cover objectives and KPIs; the valuation process; managing and measuring the innovation process; and ensuring alignment to strategy. The speaker will also discuss different types of Innovation and how to maximize those programs to meet strategic objectives and maximize impact.

11:10am - 12:40pm 90 mins
Interactive Learning Labs
Ideas are Everywhere: How do you Decide Which Ones are “Winners”?
  • Howard Tiersky - Founder and CEO, FROM, The Digital Transformation Agency
more

In this 90-minute workshop, you will learn a tested and proven framework for developing “winning” innovation ideas. Join FROM, The Digital Transformation Agency in this interactive workshop as they share a 5-step framework for creating winners that has been proven through their work with clients such as Avis, Nutrisystem, Mattel, NBC and JPMC. Be prepared to learn and apply the process to your innovation portfolio.

11:40am - 12:10pm 30 mins
Case Studies
How to Create a Portfolio That Has the Greatest Impact for Your Organization
  • Lorrie Vogel - Former Vice President, Material Sciences and Innovation, Nike
more

It takes a lot of effort to push any new innovation out to commercialization; the Initiative has to be worth the effort. Discover proven techniques used to quantify and score early innovations to weed out the duds and push forward the most impactful programs.

12:10pm - 12:40pm 30 mins
Case Studies
Using Agile Consumer Research to Bring Your Best Ideas to Market
  • Mark Simon - Managing Director, Toluna
more

Session description coming soon. 

12:45pm - 1:45pm 60 mins
Lunch
1:45pm - 1:50pm 5 mins
Case Studies
Welcome from Track Chair
1:45pm - 1:50pm 5 mins
Interactive Learning Labs
Welcome from Track Chair
1:50pm - 2:20pm 30 mins
Case Studies
Behind The Product: The Untold Story of Front-to-Back Innovation
  • Cristin Moran - Head of Front End Innovation, 3M Health Care
  • Bonnie Lembitz Nichol - Head of Innovation Strategy, 3M Health Care
more

All large companies have some inherent internal resistance to ideas outside their normal business. Overcoming that resistance means bringing your leadership on the journey with you. Join us for a revealing case study detailing the struggles that even the most innovative companies encounter while bringing new products to market. This behind the scenes tale exposes what it takes to tackle and triumph over the ever-present corporate challenges facing every innovation team.

Hear the real and raw story about how we expanded an iconic corporate brand into a new market space from the people who lived it.

1:50pm - 3:20pm 90 mins
Interactive Learning Labs
Pivot Your Portfolio
  • David Matheson - Co-founder, SmartOrg
more

Pivot your portfolio profitably towards success. You cannot pick the winners in your portfolio; but you can drive your projects and portfolio towards winning. This interactive session will let you try out tools for understanding uncertainty, directing learning efforts, and dynamically prioritizing your portfolio. 

Key Take-Aways:

  • Key tools for making uncertainty your ally
  • Compare to and learn from peers
  • Assess your portfolio’s power to drive profitable growth
2:20pm - 2:50pm 30 mins
Case Studies
How Engaging Stakeholders Improved the Lives of Elephants
  • Len Ferman - Adjunct Professor of Management, University of North Florida
  • Valerie Segura - Applied Animal Behavior Analyst, Jacksonville Zoo and Gardens
more

Recently over 100 of the world’s leading experts on elephants came together at an academic conference to discuss the wellness of elephants. The objective of the conference was to share methods for improving the lives of elephants in human care.  Taking advantage of this unique gathering, a brainstorming session was proposed. Initially the brainstorming idea was met with resistance from key stakeholders. 

In this session attendees, will gain specific insights on how we effectively engaged stakeholders in the innovation process and generated many breakthrough concepts for development.

2:50pm - 3:20pm 30 mins
Case Studies
Driving Ideas Forward by Making It Real
  • Ophelia Chiu - Director, Design Strategy and Innovation, Memorial Sloan Kettering Cancer Center (MSKCC)
more

Getting and sustaining buy-in is critical for moving new ideas into actuation. Accomplishing this in large, hierarchal organizations is especially challenging when you’re an innovation team outside of the core business and engaging across multi-stakeholders. Join me to learn how the Design and Innovation team at Memorial Sloan Kettering shepherded the ‘Exam Room of the Future’ from an initial observation through pilot by making the concept real through co-creation, physical prototyping and partnership.

3:20pm - 3:50pm 30 mins
Afternoon Networking Break
3:50pm - 4:00pm 10 mins
Welcome from Chair David Matheson, SmartOrg, Inc.
  • David Matheson - Co-founder, SmartOrg
more
4:00pm - 4:30pm 30 mins
Resolutions Roundtables
  • Navin Kunde - Clorox R&D, Open Innovation Team, The Clorox Company
  • Tapan Kikani - VP of Innovation and Rehab Services, Holy Redeemer Health System
  • Janette Suh Edelstein - Director, External Innovation – Global Lead for Partner Enabled Innovation, Johnson & Johnson Consumer Inc.
  • Rachel Antalek - Vice President, Concept Innovation, Starbucks
  • Rhyan Truett - Director of Innovation Lab Operations, Philadelphia 76ers
  • Lorrie Vogel - Former Vice President, Material Sciences and Innovation, Nike
  • Sam Ford - Research Affiliate, MIT Comparative Media Studies/Writing
  • Len Ferman - Adjunct Professor of Management, University of North Florida
  • Anthony Ferrier - CEO, Culturevate
  • Tom Rideout, Ph.D. - Former Vice President, Innovation, AAA
  • Mark Simon - Managing Director, Toluna
  • Karen Tilstra, PhD. - Co-founder & Inventor, Florida Hospital Innovation Lab, (FHIL)
  • Howard Tiersky - Founder and CEO, FROM, The Digital Transformation Agency
more

The roundtables give you the opportunity to play an active role in finding solutions to innovation challenges. During these expert, led roundtables you will have the opportunity to exchange ideas and work together to find solutions. Take minute to choose a session then join the conversation Monday, 23 October 2017, 4:00 PM. 

#1- Eliminating Fear Factors: Focusing on the Benefits of Change to Align Internal Stakeholders

Navin Kunde, Clorox R&D, Open Innovation Team, The Clorox Company 

Innovation initiatives can be challenging in most corporations because they upend the status quo and introduce inefficiencies. It goes against human nature to sacrifice short-term gain for long-term gain, and the natural tendency is to resist innovation. Therefore, it is important for innovators to understand the extent of disruption their stakeholders face (or fear), and strategies that can be used to align internal stakeholders.

#2 - Curating the Right Team to Accelerate your Innovation Programs

Tapan Kikani, Holy Redeemer Health System 

An innovative environment is more than a bunch of creative people in a room. Learn how to curate the perfect team for driving innovation and determine the best recipe for developing internal competency for innovation.

#3 - Creating a Mindset of Driving Innovation & Accelerating Opportunities

Janette Suh Edelstein, Johnson & Johnson Consumer Inc. 

Many organizations struggle with how to foster an innovative culture and deliver to market. This session will focus on ways to encourage and nurture a culture that is passionate and empowered to think innovation and disrupt the familiar.

#4 - A Disruptor’s Perspective

Rachel Antalek, Vice President, Concept Innovation, Starbucks 

This session approaches the topic of prioritization through the lens of disruptive or break-through innovation. How can a company ensure a balance between “closer-in” innovations with clear business value, and longer-range breakthrough innovations with uncertain outcomes? Together we’ll tackle how different types of innovations require different prioritization metrics, ensuring true disruptions aren’t deprioritized before they have a chance to prove themselves.

#5 - Collaboration Wins: Great cultures start with great people-

Rhyan Truett, Director of Innovation Lab Operations, Philadelphia Sixers Innovation Lab Crafted by Kimball 

At the Sixers Innovation Lab Crafted by Kimball, we are incorporating the Philadelphia 76ers core values to create strong cultures within our portfolio of companies, and a collaborative culture for the Innovation Lab. Great cultures start with great people, which is why we always start with the team when assessing applicants. This session focuses on finding the right people to lead and fostering a culture to help them succeed.

#6 - Removing Barriers: How to launch and scale new innovations, by helping companies get out of their own way

Lorrie Vogel, Former Vice President, Material Sciences and Innovation, Nike 

Many companies struggle with scaling innovations. This session will focus on how to keep innovations moving through the pipeline. How to identify the pitfalls, remove the barriers, and keeps innovations on track.

#7 - Managing Relationships around Slow Innovation

Sam Ford, Research Affiliate, MIT Comparative Media Studies/Writing 

Come discover how organizations build internal expertise at managing external relationships around supporting sustained “slow innovation”. Learn what works well and what doesn’t.

#8 - Innovation Starts at the Top

Len Ferman, Adjunct Professor of Management, University of North Florida 

The trademark of an innovative company is that they have visionary leaders who drive and demand innovation in their companies. Companies with an active engagement of top management are the most successful at innovation. In most organizations, senior stakeholders are often focused on optimizing the status quo and only passively involved in the innovation process. Join Len as he discusses how to ensure that senior stakeholders are involved in the innovation process at your organization.

#9 - How do Mature Businesses Innovate in an Exponential Age?

Anthony Ferrier, CEO, Culturevate 

With exponential technologies and new business systems disrupting every industry sector, how do established organizations innovate and compete? Let’s discuss some case studies, approaches and activities that are drive change.

#10 - Prevent Your Innovation Function from Getting Shelved

Tom Rideout, Ph.D., Former Vice President, Innovation, AAA 

Innovation teams and initiatives, on average, have relatively short lives compared to other endeavors, yet short-term results are rarely what triggers the formation of an innovation function. Join Tom as he talks about the events that precipitate the end of an initiative and learn how to better prepare and effectively guide your business.

#11 – A Spotlight on Digital Tracking: Deeper Insight into Media Measurement, Path-to-Purchase & Digital Behaviors 

Mark Simon, Managing Director, Toluna 

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more. This session will focus on how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting.

#12 – Is Innovation without Outcomes an Oxymoron?

Karen Tilstra, PhD., Co-founder & Inventor, Florida Hospital Innovation Lab, (FHIL) 

Do we really understand outcomes? Do all innovation projects HAVE to produce stellar outcomes to be considered valuable or viable? Join this roundtable discussion to hear how others manage and view outcomes. Come prepared to share your Innovation outcomes stories the good, bad and ugly.

#13 Fostering Ownership & Alignment: The Key to Overcoming Resistance to Change

Howard Tiersky, CEO, FROM The Digital Transformation Agency

The core of innovation is transformation, and yet human psychology naturally resists change...creating a conundrum for leaders. At our Innovation Loft in NYC companies from Facebook to Macys come to gain executive alignment around digital transformation and other innovation programs. Learn a few of our secrets to gain alignment across diverse constituents and share your own challenges and solutions.

4:30pm - 5:00pm 30 mins
The CIO Tank
  • Rebecca Kaul - Vice President and Chief Innovation Officer, MD Anderson Cancer Center
  • Anthony Ferrier - CEO, Culturevate
more

Join us for a conversation with Rebecca Kaul, Vice President & Chief Innovation Officer, MD Anderson Cancer Center. Hear Rebecca offer insights on how to navigate the challenges that impede the execution of innovation. Get real-time feedback on the issues that innovators are currently facing and learn effective strategies for back end success.

5:00pm - 5:45pm 45 mins
KEYNOTE: Predicting Consumer Behaviors & Seeing the Future with MACROFORCES Delivered by Tom LaForge
  • Tom LaForge - Founder & CEO, Macroforces LLC & Member, Roundtable on Application of Social and Behavioral Sciences Research, National Academy of Sciences
more

People, societies, brands, and companies all change for same reason: MACROFORCES. These are the unseen influences reshaping our desires, expectations, identities, and relationships.

Discover the top five MACROFORCES reshaping our world:

  • Imagine the future with far greater certainty
  • Weave your brand’s story into the emerging cultural narrative for unstoppable growth
  • Tips for transforming your organization into a cultural insights powerhouse
  • Simple insights from psychology and sociology to improving marketing success
  • Moral and ethical insights for building trust and earning brand loyalty
5:45pm - 6:45pm 60 mins
BEI Opening Reception