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Key Sessions

Jon Kolko

KEYNOTE: Creative Clarity: Finding Focus in the Midst of Ambiguity

Modernist Studio

Eric Ries

KEYNOTE: The Startup Way

New York Times bestseller The Lean Startup

Oct 18
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9:15am - 9:20am
Chairperson Welcome

Chairperson Welcome

  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
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Showing of Streams
11:00am - 11:30am

Morning Networking Break

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11:30am - 12:15pm
Info

KEYNOTE: The Startup Way

Most people assume the methods that lead to start up success apply only to tiny, new companies. But that process, called Lean Startup founded on the build-measure-learn cycle of product development, can be used in any company of any size to infuse entrepreneurial energy and transform everything from marketing to HR and IT. It’s the basis of a new system of entrepreneurial management called The Startup Way, designed to help companies discover new ideas, scale them up, and create real culture change that will position them for long-term success in the exciting, uncertain twenty-first century.

  • Eric Ries - Entrepreneur & Author, New York Times bestseller The Lean Startup
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12:15pm - 12:45pm

Q&A with Eric Reis

  • Eric Ries - Entrepreneur & Author, New York Times bestseller The Lean Startup
  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
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12:45pm - 1:45pm

Lunch

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Showing of Streams
3:45pm - 4:15pm

Networking Break

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Showing of Streams
4:45pm - 4:50pm
Afternoon Greeting Chairperson

Afternoon Greeting Chairperson

  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
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4:50pm - 6:00pm

Hot Topics - Join us for beers and conversation

The best discussions are had over drinks. Join us as we talk about the hottest topics in the innovation space. How it’s affecting the way you do business and your career. Join us for a little bar banter.

  • Dr. Jonathan Roberts - Chief Innovation Officer, Dotdash
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6:00pm - 6:05pm
End of Day

End of Day

More
9:15am - 9:20am 5 mins
Chairperson Welcome
  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
9:20am - 10:20am 60 mins
Info
Additional Option - Peyton Manning at TMRE
Additional Option - Bonus Content: See Payton Manning speak at TMRE*
  • Peyton Manning - Two-Time Super Bowl- Winning Quaterback, Five-Time NFL MVP

Peyton Manning on Controlling the Huddle and When to Call an Audible

The success of any QB depends on how quickly he can diagnose a situation right before the snap, how effectively he can communicate and generate buy-in for the play call to the team, and how frequently he can execute with success. And oh by the way- this happens in a matter of seconds. Peyton Manning is recognized as part of an elite few who thrives at analyzing and executing time after time. So who is more relevant to address the TMRE audience on how to manage complex team structures under pressure.

Cost: Peyton Manning at TMRE - $250

Please Note: This session is being held at the TMRE, The Market Research Event, taking place at the Westin Kierland Resort & Spa, Scottsdale, AZ. This venue is about a 30 minute drive from the Unexpected Art Gallery. Transportation will be provided.

9:30am - 10:15am 45 mins
Info
BEI Sessions
KEYNOTE: Creative Clarity: Finding Focus in the Midst of Ambiguity
  • Jon Kolko - Partner, Modernist Studio

Creativity is the key to addressing ill-formed business threats and putting shape around poorly defined market opportunities. But bringing creativity into your company feels like adding to the mess, not fixing it. Creative processes feel wild and unpredictable – and so do the people doing the creative work. We hire creative talent, but we don’t have a lot of frameworks for helping them succeed. During this talk, Jon Kolko will share a playbook for achieving creative clarity: for managing creative teams, honing a creative process, and designing a strategic creative vision.

10:15am - 11:00am 45 mins
Info
BEI Sessions
KEYNOTE: Reforging DuPont as a Growth Company
  • Henry Bryndza - Global Technology Director, DuPont Safety & Construction
  • Richard Miller, III, Ph.D., P.E., PMP - Global Leader & Project Portfolio Leader in Strategy, Growth, and Ventures, DuPont Safety & Construction

Session Info Coming soon

11:00am - 11:30am 30 mins
Morning Networking Break
11:30am - 12:15pm 45 mins
Info
KEYNOTE: The Startup Way
  • Eric Ries - Entrepreneur & Author, New York Times bestseller The Lean Startup

Most people assume the methods that lead to start up success apply only to tiny, new companies. But that process, called Lean Startup founded on the build-measure-learn cycle of product development, can be used in any company of any size to infuse entrepreneurial energy and transform everything from marketing to HR and IT. It’s the basis of a new system of entrepreneurial management called The Startup Way, designed to help companies discover new ideas, scale them up, and create real culture change that will position them for long-term success in the exciting, uncertain twenty-first century.

12:15pm - 12:45pm 30 mins
Q&A with Eric Reis
  • Eric Ries - Entrepreneur & Author, New York Times bestseller The Lean Startup
  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
12:45pm - 1:45pm 60 mins
Lunch
1:45pm - 2:45pm 60 mins
Info
Group Therapy Session
Making Change Happen: Navigating the Corporate Innovation Bottleneck
  • Cristin Moran - Front End Manager, 3M
  • Heather Webb - Innovation Process Leader, 3M Health Care

Creating change in a large organization is hard, but achievable. Large organizations have entrenched cultures that are founded on values and behaviors that made them successful, but those same behaviors also make them vulnerable to disruption. Join us to learn how 3M Healthcare was able to combat the common barriers that block innovation. Working together we’ll explore ways to navigate innovation within large organizations.

1:45pm - 2:45pm 60 mins
Info
Ignitions
Leading the Charge to Disrupt Your Industry
  • Richard Jupe - Vice President, Innovative Product Development, Altria

Altria and its tobacco companies, which include Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, have been the undisputed leaders in the U.S. tobacco industry for decades. Adult smokers are increasingly interested in new, innovative technologies –especially those that are less risky than cigarettes. And the U.S. Food & Drug Administration, which regulates the tobacco industry, has a bold new vision to transition smokers from cigarettes to less harmful forms of nicotine. This new axis is disrupting the tobacco industry and has the ability to fundamentally change public health. It may surprise many that Altria welcomes this new competitive environment and, in fact, led the charge to give FDA regulatory authority over the tobacco category. Join Richard as he unboxes some of the challenges faced when disruption comes your way.

1:45pm - 3:45pm 120 mins
Info
GAME ON
How an “Opportunity Cost” Mindset Helps Focus Corporate Innovation Portfolios
  • David Matheson - CEO & President, SmartOrg, Inc.

It’s tempting to pursue every opportunity that presents itself, for fear of missing out on potential gains. In this session, you’ll see how a major corporation used the concept of opportunity cost to say no to some projects in their portfolios to focus on their best growth opportunities.

Key Takeaways:

  • Understand the true costs of your available opportunities to assess your portfolio choices.
  • Choosing to pursue an opportunity means choosing to take resources away from another one.
  • Have the courage to shelve or cancel wounded (under resourced) projects to redirect resources to those that best meet your goals.
2:45pm - 3:45pm 60 mins
Info
Group Therapy Session
Fostering Innovation in a Risk-Averse Environment
  • Carla V. Luciani, PhD - Assoc Engineering Advisor, Eli Lilly & Co

This session will highlight approaches, processes and frameworks needed to cultivate an innovative culture in highly regulated and traditionally risk-averse environments. Lessons learned when creating teams and developing structured processes to ensure agility and adaptability within the system constraints. Topics for discussions include the understanding of customers and partners current and future needs, identification of grand challenges, use of proof of concepts, development and implementation of transformation maps and development of tools for quantification of return on investment, risk and uncertainty to guide funding decisions.

2:45pm - 3:45pm 60 mins
Info
Ignitions
Strategy & Vision: Making Strategic Choices that Propel Companies towards Achieving their Vision
  • Iliya Rybchin - SVP, Corporate Development & Ventures, A+E Network

Eric Reis has famously said, “A pivot is a change in strategy without a change in vision.” Many companies struggle to pivot because they confuse strategy with vision. Successful companies find a way to maintain focus on their vision while changing strategies. For A+E Networks, home to HISTORY, Lifetime and A&E, the vision always has and always will be to entertain audiences. In the dynamically evolving TV industry, pursuing this vision requires flexibility and more than the occasional pivot. This presentation will cover specific examples of how A+E’s Consumer Products business pivoted towards success.

3:45pm - 4:15pm 30 mins
Networking Break
4:15pm - 4:45pm 30 mins
Info
Case Study 1
Using Data to Transform Your Strategy
  • Dr. Jonathan Roberts - Chief Innovation Officer, Dotdash

For most businesses, there are two uses for data today: machine learning to optimize your tactics and human learning to drive your strategy. In this session we will discuss how companies should listen to the internet every day in order to transform their overall strategy. Learn how digital publisher Dotdash uses more than 20 years of data to understand audience segments to optimize targeting and performance, plus how to derive insights within your own business to enhance your company’s strategy.

4:15pm - 4:45pm 30 mins
Info
Case Study 2
Innovation Portfolio Management – Tools & Techniques to Realize Value
  • Michele Vennix - Innovation Program Leader, Dow Chemical
  • Doug Humphreys - VP, Business Development, Imaginatik

Large organizations often struggle to execute on their innovation projects. This Q&A with Michele Vennix, Innovation Program Leader at Dow Chemical and Doug Humphreys of Imaginatik, will explore the workflows and processes she employs to move projects “through the funnel.” How do you get the right people to evaluate the right projects while providing valuable input? Where should the go/no go gates be? How do you enforce “one source of the truth?” We’ll explore these, and other questions related to getting projects through to launch or “learnings.”

4:15pm - 4:45pm 30 mins
Info
Case Study 3
An Entrepreneur’s Perspective on Business Modeling and Scaling
  • Gus Valen - Chief Executive Officer & Entrepreneur, The Valen Group

Many startups have the empathy and insight to identify unique customer problems, develop the concept and size the addressable market very well. However, it is more elusive in the trenches to determine what is success. More specifically it is extremely difficult to understand “what do we need to learn” to ensure we have a scalable business. Gus Valen is Founder and CEO of The Valen Group, a strategy consulting firm, and a serial entrepreneur who coaches entrepreneurs and senior executives on new business growth. He will share both serious and humorous stories about the journey of growing entrepreneurial businesses inside and outside of corporations.

4:45pm - 4:50pm 5 mins
Afternoon Greeting Chairperson
  • Braden Kelley - Creator of Change Planning Toolkit™, Author, "Charting Change" & "Stoking Your Innovation Bonfire"
4:50pm - 6:00pm 70 mins
Info
Hot Topics - Join us for beers and conversation
  • Dr. Jonathan Roberts - Chief Innovation Officer, Dotdash

The best discussions are had over drinks. Join us as we talk about the hottest topics in the innovation space. How it’s affecting the way you do business and your career. Join us for a little bar banter.

6:00pm - 6:05pm 5 mins
End of Day