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Richard Jupe Vice President, Innovative Product Development at Altria


Richard Jupe serves as Vice President, Innovative Product Development for Altria Client Services, which provides professional services and support to Altria Group and its operating companies. In this role, Richard leads the work to provide an expansive portfolio of product experiences with the potential for FDA authorized reduced harm claims for Altria’s family of companies.

Richard has held numerous roles within RD&E for the Altria family of companies since joining Philip Morris USA (PM USA) in 1995.  These include smokeable product development, specification management, RD&E Quality and Compliance, and packaging development for Altria’s tobacco operating companies.

A strong believer in supporting diversity and inclusion, Richard has held key roles in several of Altria’s Employee Resource Groups (ERGs) including the Women’s Network and EAST, Altria’s Asian ERG in which he was one of the charter members.

Richard has published numerous articles in peer-reviewed journals and has been awarded multiple patents from the United States Patent Office for a variety of innovative product applications[CSF"(1] .

Richard graduated with a Bachelor of Science degree in Physics from Mary Washington College in Fredericksburg, Virginia.

Altria is a Fortune 200 company, headquartered in Richmond, Virginia. Altria's wholly-owned subsidiaries include Philip Morris USA Inc., U.S. Smokeless Tobacco Company LLC, John Middleton Co., Sherman Group Holdings, LLC and its subsidiaries, Nu Mark LLC, Ste. Michelle Wine Estates Ltd. and Philip Morris Capital Corporation. Altria holds an equity investment in Anheuser-Busch InBev SA/NV.

The brand portfolios of Altria's tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, MarkTen® and Green Smoke®. Ste. Michelle produces and markets premium wines sold under various labels, including Chateau Ste. Michelle®, Columbia Crest®, 14 Hands® and Stag's Leap Wine Cellars™, and it imports and markets Antinori®, Champagne Nicolas Feuillatte™, Torres® and Villa Maria Estate™ products in the United States.


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