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Taylor Dawson is a founding member of GE Appliances' FirstBuild Microfactory. He intuitively understands innovation impediments—because he was one. Taylor has since embraced open innovation, launching over a dozen products, many of which went from mind to market in 90 days. He now leads Giddy, an open product development platform.
The Play Book for Successful Innovation
Companies are conditioned to say "no" to innovation because they can't make the business case. Most companies rely on the same set of processes for all new product introductions (NPI). NPI works for incremental innovation, but it has not been successful at repeatedly launching breakthroughs in product innovation. By adopting a new playbook, companies can create an innovation engine, continuously validating new products at a fast pace. In this new playbook, product launches are measured in weeks instead of years and budgets are measured in thousands instead of millions. Come discover how you can reduce the major risks of failure (financial cost and development time) and launch products successfully.