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May 7-9, 2018
Kimpton Gray Hotel,
Chicago, IL

MR Technology Beyond the Hype

The power to transform your research and drive bottom line results is in your hands, choose wisely.

In today’s high tech world, it’s essential that researchers learn how to incorporate the latest technologies shaping the insights landscape. TMRE in Focus helps you sift through the technology hype and shows you exactly how to successfully integrate technology into your MR processes.

Understand which technologies are right for you and learn to leverage them to deliver faster, deeper customer insights:

How Pinterest is Marrying Behavioral, Attitudinal, and Neuro Data
Harnessing Technology to Deliver Deeper Consumer Insights from Zillow Group
Delvinia & BMO Harris Bank on Automating the MR Process to Achieve Greater Results
SFX Reveals the Researcher's Goldmine in Social Media
Insights into Using Machine Learning Techniques to Stop Churn BEFORE It Happens from Glu Mobile
ODG Takes You Beyond the Hype of Augmented Reality

Execution of the right technology can give you the competitive advantage in meeting your customer needs.


Leaders from today’s most innovative brands present real-world case studies on how they are successfully using technology to understand and connect with their customers. Discover their secret sauce for successful integration and learn how you can use technology to your advantage.


Experience the latest in MR technology in action. Live demos allow you to get hands on with the cutting-edge technology being used now and those on the horizon. Here is your opportunity to kick the tires and check under the hood to see which technologies fit your desired insights outcome.


Our informal facilitated roundtables offer a great opportunity for you to share the setbacks and successes that you are having with your research. You’ll work collaboratively with peers to learn new strategies and role play with how to implement these techniques in the MR processes.