May 1-3, 2017
W Chicago - Lakeshore,
Technology Driven Insights
TECHNOLOGY WILL CHANGE THE FACE OF INSIGHTS - AND YOUR ROLE - AS YOU KNOW IT. THE QUESTION IS, ARE YOU PREPARED?
Take Command of Technologies Shaping the Future of Market Research. TMRE in Focus helps you understand how technology can be used, together, with your traditional MR skills, to deliver better insights, faster to your customers.
REMAIN RELEVANT AND CREATE YOUR ROADMAP TO MARKET RESEARCH SUCCESS WITH TODAY'S TECHNOLOGIES
Evolve your skill sets and capabilities to remain competitive and relevant in this fast changing market research and consumer insights space. Focus areas include:
Live DEMO ZONES and Next-Gen Technology pitches allow you to get hands on with the ground-breaking tools and technology that are being used now and those on the horizon.
Big brand insights leaders like Nike, Pepsi, and Ford present case studies on how they are using technologies to enable “in the moment” research to more clearly understand consumer behavior.
Client-side facilitated roundtable discussions centered around how technology will affect your role in the future, and what you can do to not only protect it, but thrive in the new world. These sessions facilitate “off the record” conversations for real-life story sharing.
Real-world exploration into firms doing cutting edge research driven technology. Get outside the conference walls as you get hands on at local Chicago companies.