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Key Sessions

KEYNOTE: Becoming technology: The Renaissance of our Species

KEYNOTE: Using Photo Surveys to Bring Consumer Data to Life

May 08
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9:15am - 9:30am 15 mins
Morning Welcome by Ipsos Connect
9:30am - 10:15am 45 mins
KEYNOTE: Becoming technology: The Renaissance of our Species

This talk will explore how taking an active part in our own biological evolution is no longer a theory, but an option. Becoming technology, instead of using or wearing technology, opens up the possibility of having additional organs and senses beyond the ones confined to our species. By merging ourselves with technology we can become the designers of our own body and perception; and we can increase our survival possibilities in earth and in outer space. Are we witnessing the renaissance of our species?

10:15am - 10:45am 30 mins
Morning Break & Tech Talk (In the Exhibit Hall) Presented by Slyce

Presented by SlyceVisual Search that Doesn't Suck. How to Use Slyce to Build Magical and Useful Experiences

10:45am - 11:15am 30 mins
KEYNOTE: Using Photo Surveys to Bring Consumer Data to Life

Imagine meeting your survey participants in their everyday lives. Who are the people comprising your percentages? Image analytics may harness social content to visualize consumer data, but only what is publicly shared. New hybrid mobile surveys analyze content from non-social, in-the-moment photos in combination with self-reported data to bring consumer worlds to life in authentic and holistic ways. This session details how a mashup of AI, mobile tech and consumer engagement delivers quant-qual intelligence that illuminates realities, contradictions, emotions and lifestyles about people on a broader scale, revealing what percents alone cannot.

11:15am - 11:45am 30 mins

Happily Ever After: Marrying Behavioral, Attitudinal, and Neuro Data

Discover how Pinterest combines trends in search/saving behavior, users’ stated preferences for leveraging the platform, and a controlled neuroscience experiment to unlock key phases of a consumer’s path to a major life moment: planning a wedding. The original research will include a comparison between people actively planning a wedding versus those just interested in weddings, and an understanding of the emotional/cognitive correlates of the various stages leading up to the big day.

11:45am - 12:15pm 30 mins

Automating the MR Process to Achieve Greater Results

Prior to automating its research, BMO Harris Bank was launching creative without incorporating customer feedback – and that creative was often missing the mark. Now, the bank is testing its creative and receiving consumer data within 48 hours, thanks to a tool that also automates their customer segmentation, and provides confidence in their messaging. In this session, Delvinia EVP Raj Manocha joins Matt Marcus, BMO Harris’ Manager of Marketing Research, to share how the bank has been able to transform it’s marketing process through the use of the Methodify research automation platform.

12:15pm - 1:30pm 75 mins
1:30pm - 2:00pm 30 mins

Long-Term Online Communities and Technology: How to Generate Powerful and Efficient Qualitative Insights for Improving the Buy-In from Internal Clients 

Long term online communities are an excellent way to provide consumer feedback in a timely and cost-efficient manner. Technology evolved, and new qualitative platforms provide convenience to respondents to attend activities at any time and from any place. These tools provide excellent options to integrate hard quantitative data with the face of the customer, increase buy in from internal clients, and lead to action. Learn how GM is integrating online communities and new qualitative technologies to increase engagement and drive action into the decision-making process.

2:00pm - 2:30pm 30 mins

Predicting Churn: Machine Learning Techniques to Stop Churn BEFORE It Happens

Understanding your consumer and how they interact with your product is instrumental to the decision-making process of any consumer-facing company. In this session; we’ll take a deep dive into one of our most successful projects which allowed us to predict churn before it happened. Using established machine learning techniques, we predicted with astounding accuracy whether a particular user would churn in 30 days. Built on specific player profiles, our analysis enabled us to tailor specific outreach and incentive programs to re-engage our players. Join us as we reveal the results of this predictive tool and discuss the thought process behind the design of the outreach programs.

2:30pm - 3:00pm 30 mins

Turning on the Lights: How Zillow Drives Greater Influence with their Research by Illuminating What they Already Know

Join leaders from Zillow and KnowledgeHound as they showcase how new technology is making it possible for insights to empower anyone in their organization to leverage the wealth of knowledge they possess more quickly and easily.

3:00pm - 3:30pm 30 mins
Afternoon Break & Tech Talk (In the Exhibit Hall) Presented by Perksy

At the Speed of Culture: Redefining Research for The Mobile Generation

3:30pm - 3:45pm 15 mins
Tech Talk: Chatter on Conversational Surveys

Chatter Research is the first customer research AI. After launching in Q2 2017, Chatter Research has helped fortune 500 brands better understand their customers. Our approach is simple - start a conversation. We offer tailored, conversational surveys over text message with real time data insights to get closer to your customer’s ‘moment of truth.’  Notable customers include Chase Paymentech, LUSH Cosmetics, Shoppers Drug Mart, LCBO, and RBC. We look forward to showing you how it works.

3:45pm - 4:00pm 15 mins
Tech Talk: Collatebox Inc. on Chatbot Surveys
4:00pm - 5:00pm 60 mins
Ask-the-Experts Roundtables | Join Us for Beer & Conversation

Our informal facilitated roundtables offer a great opportunity for you to share the setbacks and successes that you are having with the implementation of technology with in your MR processes. You’ll work collaboratively with peers and experts to brainstorm new strategies and role play how you can effectively use technology to gain more detailed and deeper insights from your research.

Playing Nice with Robots - Emily Berg, VP of Research & Insights, Citi

AI has shaken up nearly every industry, market research being no exception. While the impact can already be felt, much of the promise of AI is to be seen. Come discuss how researchers are using this advanced technology in their work today and planning for a tomorrow where humans compliment, not compete, with AI.

Leveraging Global Online Communities to Understand Cross Cultural Differences - Ednei Hishida, Global Online Research, General Motors

As any global company, GM faces the challenge of developing common products for the most diverse markets. Customers with diverse cultural backgrounds have different perceptions about similar topics, from vehicle styling to personal preferences. Learn how GM leveraged its global online communities to efficiently field and generate cross cultural insights for product development and marketing, and what cultural differences you should be aware of when developing and analyzing global research projects

Customer Attrition: The Conversation Continues - Judy Chen, Director of Data Science and Product Management, Crowdstar, a Glu Mobile Studio

Don't Leave Me! In this session, join us as we discuss how companies are tackling customer attrition; from changes in product to re-targeting campaigns.

5:00pm - 5:05pm 5 mins
End of Day Two