KEYNOTE: The Consumer Influence – and Impact – of Virtual Reality
Virtual reality is powerful – and empowering. The immersive technology can be used to compel people to save more for retirement; help individuals see the benefits of a weight loss program and inspire them to stay the course; teach people how to avoid occupational hazards and adhere to safety protocol. The possibilities are infinite, and Professor Jeremy Bailenson helps organizations of every industry and audience envision the value of virtual reality. It’s no longer a question of if – it’s when, he says, and it will alter how consumers think about, purchase and interact with products and services and the companies behind them.