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Steven Cooley
Associate Vice President, Strategic Market Research at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Profile

Steven Cooley is Associate Vice President, Strategic Market Research at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas, where he is responsible for market insights for the enterprise and local Plans. Steve has spent 30 years examining consumer behavior and business issues in health-related industries. He holds a Ph.D. in Experimental Psychology from DePaul University and represents the Blues as a member of the External Advisory Board for the A.C. Nielsen Center for Marketing Research at the University of Wisconsin and the J.D. Power Health Insurance Advisory Board.

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Agenda Sessions

  • Round Tables: Focus on Talent

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  • Expert Panel: Leading a Top-Performing Insights Team

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  • ROUNDTABLE DISCUSSION: Focus on Leadership

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