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Dig Insights is a market-research consultancy. Our focus is helping our clients to identify innovation opportunities and screen innovation ideas. We are particularly known for building large virtual market models that predict unit volume, dollar volume, incrementality and profitability for innovations. These models integrate choices in a virtual shopping environment with external data (from Nielsen or IRI) to create accurate predictions and powerful sales stories. In addition to helping our clients to innovate, we also think constantly about opportunities for market research innovation – seeking new data to integrate into our studies and seeking new ways to gather and analyze data.