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Informa
Dec 03
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8:30am - 9:30am 60 mins
Registration and Breakfast
9:30am - 9:45am 15 mins
Info
Chair Welcome and Introduction by Survata
9:45am - 10:15am 30 mins
Info
DIY Surveys Your Consumers Want to Take
  • Kelsy Saulsbury - Senior Manager, Consumer Insights & Analytics, Schwan’s Company

Designing your research with your consumers’ experience coming first means changing the way we’ve historically done things. Learn from Schwan’s direct to consumer business about focusing on the consumer experience in designing research and improving DIY surveys by listening and learning from consumers. In this session will learn practical tips for designing DIY surveys that put the consumer first.

10:15am - 10:45am 30 mins
Info
The Impact of DIY Chaos and How to Beat It
  • Josh Fosburg - VP, Sales, KnowledgeHound
  • Jennifer Vogel - Partner Activation & Marketing Strategist, Voxpopme

Today, we have access to mountains of data, and emerging DIY technologies have made conducting primary research faster and more accessible to researchers, marketers, product innovators, and more. But more data doesn’t always lead to more insight. So how do we tackle this chaos and disorganization of data to uncover the true story behind it to drive key strategic decisions within our organizations? Together, we’ll explore the impact of having too much data, and how you can get ahead of it to uncover actionable insight.

10:45am - 11:15am 30 mins
Networking Break
11:15am - 11:45am 30 mins
Info
Is DIY Really a Staffing Play
  • Eric Whipkey - Market Research Thought Leader, Formerly Navy Federal Credit Union

When it comes to DYI research, there are a number of different approaches and levels to consider. Throughout my career, whether or not I pursue a research partner or look for a DIY solution, has often been dependent on two things: 1) my team’s bandwidth and/or level of expertise to complete a project or projects and 2) Whether or not the effort requires an outside viewpoint for either objectivity or added clout. I have also found that tools like Qualtrics, Confirmit, or even SurveyMonkey and other newer tools enabling DIY online qualitative research often make the decision to go with DIY much easier. These tools make DIY a much more ready choice. Still the decision often boils down to doing part of a study on your own and having the rest completed by a research partner. This was not always a ready option. Early in my career, I found it much harder to find a partner that was willing to take on a partial study. There was more of a “blackbox” mentality regarding projects then. Now, I find I can easily find a partner to either field a survey or pass the data back for analysis or vice versa. Both the available tools and the market now support these kinds of decisions much more readily. In this talk, we will discuss how and when it may be more efficient and/or effective to leverage DIY tools exclusively, in concert with a research partner or not at all.

11:45am - 12:15pm 30 mins
Info
Better questionnaires won't give you better data.
  • Kyle Gollins - Vice President of Sales, Pollfish

At least, not without the right audience there to answer them. Budget-conscious DIY researchers can’t make an impact if they’re not gathering data from a representative population- they need an audience that is a high-quality fit for the research at hand. In this session, you will learn that not all survey audiences are created equal, what to look for in a quality audience sample, and how to choose a DIY platform that combines sample quality with questionnaire features for the most valuable insights.

12:15pm - 12:30pm 15 mins
Info
Disruptive DIY Insights: 3 Compelling Methods Automized and Easy to Use
  • Dr. Thomas Fandrich - COO, quantilope

Learn how automation and state of the art scientific methods will change DIY research. We will share some tips and examples of ways to implement powerful methods like Implicit Association Test, MaxDiff, and Conjoint Analysis.

12:30pm - 1:00pm 30 mins
Info
Design It Yourself: How to Leverage Design Thinking Methods to Gain Customer Insights
  • Mike Rehorst - Managing Director, MK(e) Consulting Group

Former Senior Director, Design Thinking, Northwestern Mutual Design thinking helps find the unspoken, unarticulated needs of consumers. Learn how design thinking can help you develop simple research methods to uncover new client insights.

1:00pm - 2:00pm 60 mins
Lunch
2:00pm - 2:15pm 15 mins
Info
If Cinderella’s Shoe Fit Perfectly, Then Why Did It Fall Off?
  • Dee Fabbricatore - VP, Content, Dose

Using social media to access your customer’s voice.

The smartest brands know their business metrics only tell part of the story. To get the full picture, it is important that businesses talk to their customers where they live: on social media.

In this session, you’ll learn why social media is an easier, faster way to understand your customer's wants, needs, and beliefs

2:15pm - 2:45pm 30 mins
Info
Disruptive Insights: Balancing Speed, Scale, and Significance to Help You Succeed
  • Rob McLoughlin - VP of Insights, POPSUGAR

In today’s competitive marketplace, researchers are routinely asked to do more with less - and often faster than ever before. Regardless of the type of company you work for or the size of your team, if you’re a researcher you need to balance speed, scale, and significance in order to deliver relevant insights in a timely manner without exceeding your budget.

Rob McLoughlin has spent his career developing fast-moving, highly successful, insights teams at major media organizations such as DoubleClick, Aol, and POPSUGAR. In this session, Rob will share specific examples of how he has built an insights-first culture, developed proprietary tools to track trends, architected a comprehensive library of insights based on hundreds of original research studies, and created solutions that allow brands to measure the effectiveness of branded content. Join Rob and learn how to balance speed, scale, and significance to identify a white space, construct winning data-driven stories, and help you succeed in your research strategy.

2:45pm - 3:15pm 30 mins
Info
How to make a million market research requests feel like ten.
  • Tony Foleno - SVP, Strategy & Evaluation, The Ad Council
  • Sofia Hernandez - Chief Client Officer, Suzy

There are plenty of perks to traditional market research, but speed and agility are not on that list. As work sprints become a way of life and production cycles shrink in every department—from R&D to marketing and everything in between—speed and agility are exactly what researchers across organizations need by their side, every day. In this session, you will learn how DIY tools provide a faster solution to traditional market-research needs without compromising output quality. Because fast feedback equals faster iteration and faster time to market.

3:15pm - 3:30pm 15 mins
Networking Break
3:30pm - 4:00pm 30 mins
Info
How DIY can be your Innovation Tool
  • Dyna Boen - President, Market Research, Survata
  • Chris Harihar - Partner, Crenshaw Communications
  • Laura Curran - Head of Market Research Sales, Survata
4:00pm - 4:30pm 30 mins
Info
A Discussion on Hitting and Missing the Mark in DIY Strategies
  • Moderator Andrea Stokes - Independent Consultant, Formerly with Marriott International Consumer Insights
  • Michelle Thevil McDonald - Director of Consumer Insights, Clif Bar & Company
  • Kelsy Saulsbury - Senior Manager, Consumer Insights & Analytics, Schwan’s Company
  • Mike Rehorst - Managing Director, MK(e) Consulting Group

We all know DIY solutions are continuing to become the more attractive option for research teams challenged with not having the resources necessary to conduct concrete research. Join us for a provocative conversation on the ins and outs of DIY strategy. Hear perspectives from three different panelists on their success AND failure stories in implementing DIY solutions for lean research teams.

4:30pm - 5:00pm 30 mins
Info
Futureproofing MRX by Humanizing Measurement
  • Patricia Houston - COO/Founder, MMR LIVE (Roswell, Ga.)

Experience enhances everything and in today’s Experience Economy, brands and organizations that lead with an experience strategy, grounded in solid research, are winning our hearts, minds, and dollars. Current approaches don’t craft research and feedback touchpoints from a human experience perspective though. How long until getting someone to answer just one survey question is too much? How long until panel representativeness is so out of line that data isn’t usable? It's likely sooner than we think unless we start collecting feedback in a new way. We must consider the end-to-end research experience in the context of all brand touchpoints. Step into the future of measurement with Tricia as she sets the stage for researchers to think more like event people and less like IT specialists in order to gain empathy and traction.

5:00pm - 6:00pm 60 mins
Info
Evening Cocktail Reception