Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Bill has 20+ years of experience as a Marketing Researcher with Coca-Cola, Kellogg’s, and now Verizon Connect. He was also an independent focus group moderator for 6 years. He enjoys quantitative, qualitative, B2B, B2C, domestic and international research. He has lived in Atlanta for almost 20 years and his wife Beth is an IT Project Manager. They have 2 adult children in the Atlanta area and enjoy real estate & playing tennis.
Qual and Quant Projects On DIY Platforms
Join us as Bill from Verizon reviews highlights of several recent quantitative projects in Qualtrics using Lucid’s Fulcrum platform and qualitative projects using UserTesting’s platform. He will also explain Verizon’s use of SPSS for stat testing and how to create custom reports.