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Dee Fabbricatore believes social media is the greatest source of customer insights—ever. As VP of Content at Dose, a data-driven market research company, Dee pioneered a platform that harnesses the power of social media to test ideas, products and strategies to discover what resonates—and what doesn’t—with real customers.
Now her team of social experts and data scientists helps answer brands like Amazon's and P&G's biggest marketing and product questions, faster and more effectively than other methods.
A true start-up spirit, Dee helped disrupt consumer's digital behavior by launching marketing initiatives at companies like Groupon (employee #3!), Match.com and Travelocity.