DIY Market Research Conference is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Karen Fountain
Formerly Global Insights New Benefit Innovation Nutrition Lead at Pfizer Consumer Healthcare

Profile

Karen Fountain is a Market Research professional who has witnessed remarkable changes in the industry over the past 15+ years. Throughout that time, she partnered with best-in-class research companies and professionals to understand consumer preferences and motivations for American Express, Kraft Foods, PepsiCo Beverages, and Pfizer Consumer Healthcare.

Karen is experienced in identifying macro and cultural consumer trends to ignite innovation strategies and has deep experience in understanding consumer motivations and emotions that drive decision making. Her breadth of experience includes consumer journeys, new product innovation, package design, advertising and messaging, consumer segmentation, forecasting and pricing.

Karen Fountain's Network

Agenda Sessions

  • Panel: Tips for Keeping Your Consumer Engaged

    , 10:15am