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Patricia (Tricia) Houston is the COO/Founder of MMR LIVE (Roswell, Ga.), a forward-thinking experience strategy group that connects research expertise with experiential principles and operational know-how to improve human-brand interactions. This new discipline melds together the two defining disciplines of her career, experiential marketing and marketing research.
Prior to founding MMR LIVE, Tricia held several positions, including Vice President of Client Relationships, for LIVE’s parent company, MMR Research Associates, a research concierge providing customized, decision-focused marketing research that helps shape business direction. She has also worked as a Consumer Insights analyst for The Home Depot and at ignition, the industry leader in experiential marketing, now a division of Havas Group.