Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Rob McLoughlin VP of Insights at POPSUGAR

Profile

As VP Insights, Rob McLoughlin leads all research, data, and analytics efforts for POPSUGAR, including managing POPSUGAR Insights, a proprietary platform dedicated to helping marketers understand female attitudes and behaviors, and TrendRank, a proprietary predictive marketing analytics platform. Rob has authored more than 80 research studies on consumer behavior and is responsible for curating all content that appears on POPSUGAR Insights. Prior to joining POPSUGAR, Rob led consumer insights teams foe SpinMedia, AOL, and DoubleClick.

Agenda Sessions