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As VP Insights, Rob McLoughlin leads all research, data, and analytics efforts for POPSUGAR, including managing POPSUGAR Insights, a proprietary platform dedicated to helping marketers understand female attitudes and behaviors, and TrendRank, a proprietary predictive marketing analytics platform. Rob has authored more than 80 research studies on consumer behavior and is responsible for curating all content that appears on POPSUGAR Insights. Prior to joining POPSUGAR, Rob led consumer insights teams foe SpinMedia, AOL, and DoubleClick.