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Tony serves as Senior Vice President, Strategy & Evaluation at the Ad Council. In this role, Tony advises the strategic planning of more than 35 public service communications campaigns. He also oversees campaign evaluation, establishing key performance indicators and the tools through which they are measured. Moreover, he leads cross-campaign analyses designed to optimize Ad Council initiatives. Tony also helps lead Ad Council Edge, a strategic consultancy advising nonprofit and corporate clients. Tony’s primary role is to leverage research-based insights into action, helping to ensure that the Ad Council remains a results-driven organization with a single-minded focus on making an impact in people’s lives.
Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a MA in Sociology from Columbia University.
Tony also serves as President of the Society for Health Communication. He is an active member of the Advertising Research Foundation, the American Evaluation Association, the 4As, and AAPOR, and serves on the steering committees for the Market Research Council and the Fishlinger Center for Public Policy and Research.