Jonathan T. Mall - Neuro and Data Scientist, Neuro-Flash
Your brain lies to you. When people innovate, they are subjected to a number of predictable psychological biases that often prevent sustainable innovation. To ensure that your innovation process works and delivers new products that consumers actually want, you better start accounting for human behavior. In this talk, you'll learn how to use Big-Data and Neuromarketing to prevent falling into innovation pitfalls and how to ensure that new products are actually appealing to your consumers' brains.