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Key Sessions

Alexa Clay

KEYNOTE: The Misfit Economy: How Ingenuity on the Fringe will Shake Up Mainstream Innovation

Book: "The Misfit Economy"

Vijay Govindarajan

KEYNOTE: The Three-Box Solution Strategy for Leading and Executing Innovation

Dartmouth College's Tuck School of Business, Book: "Reverse Innovation"

Greg Brandeau

KEYNOTE: Leading Innovation

Pixar, The Walt Disney Studios, Book: "Collective Genius"

Jeremy Gutsche

Better and Faster - How to Create a Culture of Innovation and Find Better Ideas, Faster

Trend Hunter, Book: "Better & Faster: The Proven Path to Unstoppable Ideas"

8:45 am 9 am (15 mins)

Morning Welcome

9 am 9:45 am (45 mins)

KEYNOTE: The Misfit Economy: How Ingenuity on the Fringe will Shake Up Mainstream Innovation

Misfits are the gangsters on the corners of Cape Town townships, Mumbai slums, and rough New York City neighborhoods. Misfits are the young hackers on the digital frontlines of the virtual world. Misfits are the pirates of the 18th century high seas. Misfits are the invisible con artists among us. This talk will bring attention to the ingenuity and innovation being driven by misfits. We’ll learn from diverse innovators operating in the black market and informal economies and examine the principles and philosophies that animate their work and creations. What can we apply from fringe subcultures to shake-up the mainstream? How do we equip “insider misfits” to drive change from within and overcome the challenges of bureaucracies and entrenched power systems.

  • Alexa Clay, Culture Hacker & Innovation Strategist, Author, Book: "The Misfit Economy"

9:45 am 10:30 am (45 mins)

KEYNOTE: The Three-Box Solution Strategy for Leading and Executing Innovation

We live in an era of constant change as new technologies continue to emerge, globalization brings new markets and nontraditional competitors, and the Internet has created much greater transparency. As a result of these forces, companies find that their strategies need almost constant redefinition. Rooted in these premises, the Three-Box Solution describes the framework for managing a business’s responsibility to take action in three time horizons at once: executing the present core business at peak efficiency (Box 1); taking steps to avoid the inhibiting traps of past success (Box 2); and innovating a future built on nonlinear ideas (Box 3). Learn distinctive skills each box requires, how the boxes interrelate, and what it takes to balance them. Specific leadership challenges include: How do we identify the market discontinuities (e.g., fundamental shifts in technology, customers, competitors, lifestyle/demographics, globalization, regulations, etc.) that could transform our industry? What are our core competencies and how can we leverage them in the growth platforms? What kind of organizational DNA must we have in order to anticipate and respond to changes on a continual basis? How do we execute breakthrough innovation strategies?

  • Vijay Govindarajan, Thinkers 50 Winner, Coxe Distinguished Professor, Best-Selling Author, Dartmouth College's Tuck School of Business, Book: "Reverse Innovation"

10:30 am 11 am (30 mins)

Morning Networking Break

11 am 11:15 am (15 mins)

Track Chair Welcome

11 am 11:15 am (15 mins)

Track Chair Welcome

  • C. Brooke Dobni, Founder and Principal, InnovationOne

11 am 11:15 am (15 mins)

Track Chair Welcome

  • Sheila Mello, Product Development Consulting
  • Wayne Mackey, Product Development Consulting

11 am 11:15 am (15 mins)

Track Chair Welcome

11 am 11:15 am (15 mins)

Track Chair Welcome

  • Natasha Kennedy, SVP Strategy & Innovation, ORC International

11 am 11:15 am (15 mins)

Track Chair Welcome

  • Carrie Nauyalis, Innovation and New Product Development Solution Evangelist, Planview

11:15 am 12 pm (45 mins)

Take The Red Pill

We live in a world where science fiction can quickly become science fact. Science fiction prototyping accelerates meaningful innovation in industries and organizations where disruption is needed most. In this session, SciFutures and their Fortune 100clients (representing both B2B and B2Cverticals), will show how sci-fi infused innovation can deliver breakthrough results.

  • Ari Popper, Founder and CEO, SciFutures

11:15 am 12 pm (45 mins)

Dare to Try: Intrapreneurship in Action

How do you embed and scale innovation across a global enterprise? Look for innovation ‘passionistas’, provide them the framework and tools and see what happens. Hear from Deb Mangone, built a team of innovation ‘champions’ and how they are surfacing and experimenting with great ideas from all parts of a global organization.

  • Deborah Mangone, Senior Director of Worldwide Innovation, Pfizer

11:15 am 12 pm (45 mins)

Using the Design of Experience (DoEx) to Change the Business Conversation

The competitive differentiator of the 21st century business is “design of experience (DoEx)” – a shift from designing and selling a product or service into designing of experience that changes the attitude and behavior of the people. Understanding the complacency of customer (COC) is the key for designing customer experience. The goal is to ease those hidden customers’ pains through DoEx by blending technology with humanity. Create experience through partnership, empathic design and experience- design thinking strategies for the business growth.

  • Sammy Munuswamy, Senior Principal Engineer, Global Engineering & Innovation, The Manitowoc Company, Inc.

11:15 am 12 pm (45 mins)

Creating Performance-Based Approaches to Open Innovation

Runway Ventures is home to almost 70 San Francisco based startups and works with large corporate partners to help them engage with startups in their strategic focus areas helping them effectively plug-in and support entrepreneurs and intrapreneurs in driving innovation. Through a series of case based examples, this session tackles creating performance-based approaches to open innovation- moving beyond the venture investment and accelerator models.

  • Matt Walters, Managing Director, Runway

11:15 am 12:45 pm (90 mins)

WORKSHOP: The Art of Hustle: Prototyping Deviance

Innovation strategist Alexa Clay and Antonio Fernandez, former leader of the Latin Kings, a Hispanic street gang, join forces in this workshop exploring underground creativity and the art of hustle. What can start-up entrepreneurs learn from drug dealers and black market innovators about rapid prototyping? What commonalities do we see between driving change within a Fortune 500company and hacking the culture of criminal organizations? What leadership lessons from the underground can we apply to formal institutions? Explore some of these commonalities while working to solve concrete hustler scenarios impacting "deviant" innovation today. 

  • Antonio Fernandez, Former Leader, The Latin Kings (Hispanic Street Gang)
  • Alexa Clay, Culture Hacker & Innovation Strategist, Author, Book: "The Misfit Economy"

11:15 am 12 pm (45 mins)

Get Involved

Contact Liz Hinkis at ehinkis@iirusa.com for more details on how to speak during this session.

12 pm 12:45 pm (45 mins)

Rapid Prototyping: What it is and Why You Should Start Doing it Now

Insights, Wholesale Internet Services, Wells Fargo. How do we know we are choosing the right ideas to push forward? The answer is Rapid Prototyping which shrinks down the user-centered design (UCD) activities into an immersive experience that takes days, not months. Rapid Prototyping leverages the strengths of UCD – prototyping, user feedback, and iterative cycles – to vet new ideas quickly, create alignment across disparate functions and stakeholders, and shape good experiences prior to significant resource investment. 

  • Robin Beers, SVP, Head of Customer Experience Insights, Wholesale Internet Services, Wells Fargo

12 pm 12:45 pm (45 mins)

Creating a Culture of Disruption Before you’re Disrupted

Monsanto has undergone disruptive transformation from a chemical company to a seed producer and biotech company. Now, the company is on the verge of a new era of disruption marrying together agriculture with the world of big data technology. Participants in the session will gain perspective on: Knowing when to make bold, disruptive moves; The rapid transformation of the industry from low-tech to high-tech; and How to bring along internal and external stakeholders- specifically employees and customers. 

  • Kerry Preete, Executive Vice President, Global Strategy, Monsanto

12 pm 12:45 pm (45 mins)

Putting the Consumer First: Entrepreneurs Inside a Large Company

Learn about General Mills’ new approach to innovation: Consumer First Design (CFD). The hallmarks of CFD include team-led consumer interaction, understanding jobs-to-be-done, rapid prototyping and in-context learning. Gain inspiration for how a large company can adopt an entrepreneurial approach both domestically and internationally. 

  • Cory Lommel, Consumer Insights Innovation Lead – US Retail, General Mills
  • Jon Overlie, Innovation Agitator – International, General Mills

12 pm 12:45 pm (45 mins)

The [Invisible] Mechanisms of Modern Medicine: Building a Partner Ecosystem with Emerging Pioneers

PokitDok and Xerox’s Commercial Healthcare Solutions are re-imagining healthcare delivery and the technology infrastructure to support it. PokitDok, born in Silicon Valley and Xerox created a century ago on the opposite coast, are introducing the mechanisms to make these novel virtual visits work. With a focus on new ways to power the health system, explore how multi-national corporations can achieve open innovation and agility by building a partner ecosystem with emerging pioneers that will take them there. 

  • Denise Fletcher, Chief Innovation Officer, Payer & Pharma, Xerox
  • Lisa Maki, Co-Founder and CEO, PokitDok

12 pm 12:45 pm (45 mins)

Bits & Atoms: Co-Running a Bi-Coastal Innovation Lab

How do you manage innovation across several disciplines and two full-time teams separated by 3,000 miles? Operating within a unique industry that encompasses high fashion, medical, software, optics and retail, Sales and Muller break down their focus areas to a simple dichotomy: bits and atoms. Or, the tangible (industrial design, materials science)and the intangible (software, firmware). And when they’re not finding ways to disrupt and upend their own industries (before someone else does it for them), they’re motivating multidisciplinary teams of designers, data scientists, and engineers to help shift the broader healthcare paradigm as we know it. 

  • Jay Sales, Co-Lead of The Shop @ VSP Global, VSP Global
  • Leslie Muller, Co-Lead of The Shop @ VSP Global, VSP Global

12:45 pm 2 pm (75 mins)

Lunch in the Exhibit Hall

2 pm 4:15 pm (135 mins)

Field Trip to Samuel Adams Brewery: Organized Chaos: Using Rapid Prototyping Techniques & Experimental Design to Quickly Create Market Winning Products

Over the last four years, the Product Innovation group at Boston Beer has increased the amount of product development 10 fold. We develop for Samuel Adams, Angry Orchard Cider, Twisted Tea, and several other brands. The beer market is highly competitive. Before lunch, a new brewery will open every day. This means that our speed to market is essential. The goal of the R&D team is to develop the best beer, tea or cider in the least amount of time with limited resources. Sound familiar? Come and tour our R&D brewery and learn what techniques we use to build new products, including experimental designs and Sensory testing. 

  • Annette Fritsch, Director of Research and Product Innovation, Boston Beer Company

2 pm 2:45 pm (45 mins)

KEYNOTE: Disruption for the Greater Good

  • Taylor Conroy, ChangeHeroes.com

2 pm 2:30 pm (30 mins)

Session TBA

  • Shawn Williams, Vice President, Research and Development, Rogers Corporation

2:30 pm 4:15 pm (105 mins)

Session TBA

  • David Matheson, President and CEO, SmartOrg, Inc.

2:45 pm 3:30 pm (45 mins)

Session TBA

Idea - Point

2:45 pm 3:30 pm (45 mins)

Lean Start-Up in Large Companies: Implementation Experiences

The lean startup process has had its origin in entrepreneurial start-ups. Each of these companies will share their experiences and lessons learned in applying these methodologies in large companies. 

  • Bill Morris, Corporate Innovation Effectiveness, Corning
  • Cristin Moran, Front End Manager, 3M
  • James Euchner, Vice President, Innovation, The Goodyear Tire & Rubber Company
  • Norm Golm, Director of Innovation, Regal Beloit Corporation
  • Facilitator Peter Koen, Associate Professor, Director of the Consortium for Corporate Entrepreneurship, Wesley J. Howe School of Technology Management, Stevens Institute of Technology

2:45 pm 4:15 pm (90 mins)

MASTERCLASS with Vijay Govindarajan: A More In Depth Look at the Three-Box Solution

Explore an in depth look at the Three-Box Solution in the morning session. Participants will be provided tools and methodologies to act on the learnings and apply the Three-Box Solution to their own specific challenges. The Workshop will help participants to accelerate progress on Box 3 innovation projects. At the end of this session, participants will develop a framework to answer the following questions:1. Why do companies need to continuously innovate strategically?2. How can firms identify market discontinuities that shape the future evolution of the industry?3. How can firms exploit accelerating global opportunities, as a result of the discontinuous shifts in the marketplace?4. How can firms build the requisite organizational DNA to create the future while managing the present?5. How do you execute break through innovation strategies? 

  • Vijay Govindarajan, Thinkers 50 Winner, Coxe Distinguished Professor, Best-Selling Author, Dartmouth College's Tuck School of Business, Book: "Reverse Innovation"

2:45 pm 3:30 pm (45 mins)

WORKSHOP: I Hate “Innovation”! Shifting Gears to User Experience

Do you love the energy and excitement, and the method and madness of creating something new and impactful? Has the wholesale use of the word “Innovation”, “the i-word”, become so commonplace that it has lost its true power, impact, and meaning within your team? Join us for an interactive crash-course session that will help you refocus your team’s actions through the lens of User Experience development. Learn a Product Deconstruction method to help move your team from a focus on features to the exploration and discovery of insightful customer needs. 

  • Wesley Slavin, Marketing Manager / Innovation Catalyst, Peterbilt Motors Company
  • Jan Langelius, Senior Project Engineer / Innovation Catalyst, Peterbilt Motors Company

2:45 pm 3:30 pm (45 mins)

WORKSHOP: How to Teach High Potential

Innovation and collaboration are at the heart of organizations’ ability to survive and thrive and they are central to individuals’ participation in the future of communication. But how do you teach people innovation (ie: expertise that nobody else has)? It's about the process of finding and keeping the talent that is necessary to innovate. We will introduce the process of teaching high potential talent, through authentic learning activities and ONEBIG SURPRISE from a few unexpected visitors! 

  • Robert Regan, Director Keshishoglou (Kesh) Center for Global Communications Innovation, Roy H. Park School of Communications, Ithaca College
  • Diane M. Gayeski, Ph.D., Dean and Professor of Strategic Communications, Roy H. Park School of Communications, Ithaca College

3:30 pm 4:15 pm (45 mins)

Get Involved

Contact Liz Hinkis at ehinkis@iirusa.com for more details on how to speak during this session.

3:30 pm 4:15 pm (45 mins)

The Focus Group is Dead. Long Live the Focus Group!

In the 1950s, Freudian psychoanalysts like Ernest Dichter had a huge impact on American business and advertising. Ever since, businesses have used Dichter’s key method: the focus group. However, today’s focus group is a pale shadow of the original. And the world outside has changed dramatically. It’s time to think differently about how to understand customers and create new products. And the path to this is to go back to the Freudian well and look again at unconscious needs and desires. 

  • Neil Stevenson, Executive Portfolio Director, IDEO

3:30 pm 4:15 pm (45 mins)

Leveraging Disruptive Technology to Grow your Business Exponentially

IPP- a JV between XPRIZE, Singularity University, Deloitte and 30 firms it the Fortune500- designed as an innovation ecosystem to help these CXOs harness exponentially growing technologies Find out about exponentials and how large companies are thinking about disruption, innovation strategy, technology partnerships, and new business models. 

  • Kian Gohar, Executive Director, Innovation Partnership Program, XPRIZE & Singularity University

3:30 pm 4:15 pm (45 mins)

Co-Creating Successful Innovation: How Mars Chocolate and Hasbro Collaborate with Shoppers to Define Strategy

  • Allisha Watkins, Shopper Marketing Lead, MARS
  • Stephanie Porter, Senior Manager, Customer Strategic Marketing, Hasbro

4:15 pm 4:45 pm (30 mins)

Afternoon Break

4:45 pm 5:30 pm (45 mins)

KEYNOTE: Leading Innovation

The key to company-wide creativity is a special kind of leadership. This does not necessarily look like other kinds of “good” leadership. It does not mean creating a vision and individually trying to make innovation happen. Instead it means building and sustaining a culture where innovation is allowed to happen again and again, creating an environment where people are both willing and able to do the hard work that innovative problem-solving requires. You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Alternatively, breaking down organizational silos. All of these things may help, but there's only one way to ensure sustained innovation: you need to lead it with a special kind of leadership that manages through change and fosters more innovative cultures. The most successful innovative companies have a leader who drives innovation actively throughout all levels of the organization. Creative thoughts are encouraged; everyone is allowed to make mistakes; they learn from others; they are encouraged to express their opinions. Leaders who build this type of culture enable everyone throughout the organization to work at their peak potential. In other words, the leader of an organization creates a context in which others can thrive. Company-wide innovation begins with great leadership.

  • Greg Brandeau, Former SVP of Technology, EVP and CTO, Co-Author, Pixar, The Walt Disney Studios, Book: "Collective Genius"

5:30 pm 6:15 pm (45 mins)

Better and Faster - How to Create a Culture of Innovation and Find Better Ideas, Faster

After finding success, many companies fall into a pattern of dire complacency. Their decision-makers forget about adapting and making change happen. Enthralled with their achievements, they’re afraid to fail at something new—so they don’t even try. Once-thriving corporate cultures can quickly wilt, and the results can be deadly. Just ask Kodak, Blackberry, Blockbuster, or Smith Corona, whose leaders didn’t adapt at crucial moments of transformation. Today, no one within a company can afford to stagnate. Each employee needs to keep pushing forward. In this powerful talk, Jeremy Gutsche shows you how to awaken, hunt, and capture those immense opportunities that others might too easily dismiss. And, he explains how to actually make these ideas happen. Drawing on200 interviews with CEOs, Trend hunter's study of 250,000 innovations from a virtual focus group of100,000,000 people, new case studies of a variety of brands, and even his family’s personal journey of entrepreneurial daring, Gutsche challenges audiences to define their core values, and guides them toward a new outlook on innovation, disruption, and adaptation. 

  • Jeremy Gutsche, CEO, NYT Best-Selling Author, Trend Hunter, Book: "Better & Faster: The Proven Path to Unstoppable Ideas"

6:15 pm 7:15 pm (60 mins)

Cocktail Reception

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