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Key Sessions

Clayton Christensen

KEYNOTE: Competing Against Luck: Do You Know What Jobs Your Customers are Hiring You to Do?

The Innovator’s Dilemma and Competing Against Luck: The Story of Innovation and Customer Choice

Antonio Fernandez

KEYNOTE: Leadership Lessons from the Street: Commonalities Between Hacking the Culture of Criminal Organization and Fortune 500 Companies

of the Largest Hispanic Street Gang in the US

Linda Bernardi

CLOSING KEYNOTE: Disrupt or Die: How Culture, Innovation and Technology are the Critical Elements for Enterprise Innovation Success

IBM, Author of ProVoke & The Inversion Factor released by MIT Press October 2017

8:45am 9:00am (15 mins)

Main agenda

CHAIR WELCOME: Welcome from your FEI 2017 Host

  • Mike Maddock - CEO, Maddock Douglas

9:00am 9:40am (40 mins)

Main agenda

KEYNOTE: Competing Against Luck: Do You Know What Jobs Your Customers are Hiring You to Do?

Year after year, we collectively spend hundreds of billions of dollars developing new products and services in the hope that they will succeed. And, year after year, we find that most of these efforts fail. For many managers, successful innovation is essentially a matter of luck.  But it doesn’t need to be that way, says Clay Christensen.  The key is understanding why our customers make the choices they make. As Christensen and his co-authors explore in their new book, Competing Against Luck, customers don’t buy products and services. They hire them to do a job. And knowing the job brings order and predictability to the swirl of innovation.  Don’t leave innovation to chance, urges Christensen. As he discusses, Jobs to be Done isn’t innovation jargon; it’s based on his rigorously researched theory that explains what causes customers to do what they do. This causal mechanism is that every day, jobs arise in their lives that they need to resolve. He describes how managers can learn what these jobs are, and how they might develop a product that nails them well.  Once you understand this, he shows, developing exciting new innovations becomes quite predictable.

  • Clayton Christensen - Professor, Harvard Business School, father of Disruptive Innovation & Best-Selling Author , The Innovator’s Dilemma and Competing Against Luck: The Story of Innovation and Customer Choice

9:40am 10:00am (20 mins)

Main agenda

Clay Christensen Fireside Chat

David S. Duncan, Co-Author of Competing Against Luck engages Christensen in a fireside chat to get more in depth on why innovation is so prone to failure. One big reason is the lack of an effective lens for understanding what drives customers to pull new solutions into their lives. They’ll explore key tenets that can be institutionalized in your organization to create enduring competitive advantage.

  • Clayton Christensen - Professor, Harvard Business School, father of Disruptive Innovation & Best-Selling Author , The Innovator’s Dilemma and Competing Against Luck: The Story of Innovation and Customer Choice
  • Dave Duncan - Senior Partner, Innosight, Co-Author, Competing Against Luck: The Story of Innovation and Customer Choice

10:00am 10:30am (30 mins)

Main agenda

KEYNOTE: Leadership Lessons from the Street: Commonalities Between Hacking the Culture of Criminal Organization and Fortune 500 Companies

What parallels can be drawn between managing a street gang or ordering a “hit” and managing an innovation team and “killing” a good idea. Explore some of these commonalities from someone who lived them. Antonio Fernandez, aka “King Tone”- the former leader of the Latin Kings Hispanic street gang- explores underground leadership, creativity, innovation, and the art of hustle. What can innovation directors and entrepreneurs learn from drug dealers about overcoming bureaucracies and entrenched power systems? What can black market innovators teach entrepreneurs and intrapreneurs about pushing your idea forward. What commonalities do we see between driving change within a Fortune 500 company and hacking the culture of criminal organizations? What leadership lessons from the underground can we apply to formal institutions?

  • Antonio Fernandez - Former Leader, of the Largest Hispanic Street Gang in the US

10:30am 11:00am (30 mins)

Main agenda

Morning Networking Break

10:30am 12:00pm (90 mins)

FEI Adventure Learning

FEI Adventure Learning: Continuum

You must be pre-registered to attend an adventure learning session. Please check at the registration desk to see if there are any openings. Please reference below for pick-up and drop off times. All adventure learning sessions will depart from the FEI registration area at the Seaport.

*Bus leaves Seaport Lobby at 10:30 and arrives back at 1:00

10:40am 11:00am (20 mins)

Main agenda

FEI TOWN HALL: What Exponential Innovation Means for Corporate Innovators

Is Exponential Innovation a red herring? Corporate innovators tend to become entranced by the romanticism of boundless innovation happening...well, somewhere else. While incremental innovation and pipeline innovation can become disenchanting for corporate innovation teams, they remain the core focus of earnings-driven executive boards and investors. Too much time spent improving current product lines is a source of frustration for innovators who dream bigger and faster than their company can support. In this discussion, we’ll explore where breakthrough and exponential innovation is happening today, and strategies for how to balance the dream of what’s possible with the reality of what’s pressing.

  • Aaron Proietti - former Chief Innovation Officer, Transamerica

11:10am 11:15am (5 mins)

Chief Innovation Officer Forum

Cambridge Design Partnership Welcome

As Alvin Toffler famously proclaimed “The future arrives too soon, and in the wrong order”!, and yet, as senior innovation leaders, we are responsible for addressing these challenges head-on. I would be delighted if you would join an amazing line up of speakers on Wednesday’s Chief Innovation Officer Forum track to hear their perspective on why business as usual, is not an option.

  • Ben Strutt - Head of Design & Front End Innovation, Cambridge Design Partnership

11:15am 12:00pm (45 mins)

Chief Innovation Officer Forum

The Business of Creativity: Lessons Learned from Both Sides of the Brief

Simply having a great idea is not enough. The ideas must deliver concrete, tangible business results...or else. They must be solutions. Great Business solutions come from Experience Over Theory. The Business of Creativity conversation will outline the thought processes that inspire & inform business-building ideas; it will identify practical approaches for avoiding mediocrity and achieving the full business potential of any idea; it will also define clear evaluation criteria for ensuring your ideas go beyond ad industry award recognition to full, in-market business success. 

  • Daniel Cherry III - Chief Marketing & Innovation Officer, Vice President, New Jersey Devils & Prudential Center, Thomson Reuters Labs

12:00pm 12:45pm (45 mins)

Chief Innovation Officer Forum

Emotional Innovation

Find out how Hello is disrupting a $30B daily use global category by asking the right questions, and delivering delight.

  • Craig Dubitsky - Friendly Founder, Hello Products

2:00pm 2:45pm (45 mins)

Chief Innovation Officer Forum

PANEL: Confessions of a Former CIO

Join this cross-industry panel featuring recently retired Chief Innovation Officers from cross industry- Healthcare, Insurance, CPG, and Manufacturing. Each panelist will bring their unique point of view as to how the role changed during his/her tenure, what they might do differently could they do it all over again, and some fresh perspective on where innovation is and isn’t happening.

  • Aaron Proietti - former Chief Innovation Officer, Transamerica
  • Denise Fletcher - Chief Innovation Officer, Payer & Pharma, Xerox
  • Wayne Delker - former Chief Innovation Officer, Clorox
  • Linda Bernardi - Former Chief Innovation Officer, IBM, Author of ProVoke & The Inversion Factor released by MIT Press October 2017
  • Moderator Anthony Ferrier - COO & CEO, ExOxo, Culturevate

2:45pm 3:30pm (45 mins)

Chief Innovation Officer Forum

Internal Disruption: How to Create a Culture for Innovation

Learn how an organization can institute an internal cultural shift toward innovation and solutions. The session will explore how to approach internal barriers and use communications and other tools to influence the culture and internal mindset. Key Take-Aways Include: Influencing internal audiences to think and work differently -- using education, resources and framework; Choosing the right way to innovate and course-correct along the way; Making things not only happen, but happen faster in a risk-wary organization.

  • Terry Bradwell - Chief Innovation Officer, AARP
  • Anne Kilgallon - Vice President, Innovation, AARP

11:10am 11:15am (5 mins)

Design Thinking

Lippincott Welcome

  • Rick Wise - CEO, Lippincott

11:15am 12:00pm (45 mins)

Design Thinking

The Science Behind Empathy & Storytelling

Are you getting actionable insights that engage your organization and inspire ideas for meaningful innovation? We believe that engaging your head, heart & gut is the best way to innovate. It starts with empathy. An empathic connection with real people leads to an understanding of the “why” behind their behavior and fuels a desire to act on their behalf. Then it’s time to share these insights with the rest of your organization. The majority of our industry communicates research findings through reports or presentations filled with facts and figures. While this data may be important, it could be at risk for ending up in a binder that sits on a shelf somewhere in your office. Tim Urmston illustrates the power of full body problem solving. He demonstrates how our brains are wired for stories and why stories elicit emotion and create empathic connections. Empathy for our consumers engages our imagination and inspires meaningful innovation. Ultimately, effective storytelling can transform the brand-to-consumer relationship into a human-to-human relationship. 

  • Tim Urmston - CEO, Seek Company

12:00pm 12:45pm (45 mins)

Design Thinking

What comes after Human Centered Design?

We’ve been making and designing things for thousands of years, and our perspective on design has evolved along with our technology and scope of impact. Human Centered Design provides useful methods that leverages empathy, sense-making and prototyping mindsets to inspire the development of emotionally and functionally valuable human experiences. But it’s always worth asking if HCD is the pinnacle of our craft? At Fidelity Labs, we’ve been at this HCD and Design Thinking thing for just a short time building new and compelling experiences for our customers, but we’ve noticed something intriguing. We consistently see the critical need to design for more than the person in the middle of our framework, we need to design for their relationships with others. So now, even as we work to master our Human Centered craft, we are thinking about what we might consistently layer on, what might help us stand on the shoulders of giants to help us see more. Is it Relationship Centered Design?

  • Dave Weissburg - Director, Design Strategy, Fidelity Labs

2:00pm 2:45pm (45 mins)

Design Thinking

Using Design Thinking to Unlock Nascent Innovation Opportunities

Erica Eden is a strategic thinker—helping companies innovate for women by understanding what to make; why it matters; and how to connect with design. She champions a defined set of methodologies based on empathy, collaboration and visualization to drive high-confidence decision making and deliver business equity and revenue. Erica leads in-house and external teams to translate long term innovation priorities into concepts - new products, services, and brand experiences - that are globally relevant, prove meaningful to consumers, and transform PepsiCo beyond its core. She develops the front-end innovation processes, provides design thinking in stage gate for marketing and R&D teams, and facilitates cross-functional work sessions for disjointed project teams.

  • Erica Eden - Director, Global Design Innovation, PepsiCo

2:45pm 3:30pm (45 mins)

Design Thinking

Solving the Implementation Challenge: How to Get More Ideas out into the Market

Most organization don’t have a shortage of ideas. The real issue they face is what we call the Implementation Challenge. Growing a new idea within an existing organization is never easy. New ideas often require different metrics, different sales channels, and different methods of testing in order to grow into ideas worth scaling. Continuum will share how it helps organizations build their Innovation Capabilities so more ideas get out into the market. This will be a real-time, interactive session, where attendees will have the opportunity to test run Continuum’s Organizational Assessment Tool and learn about best practices for building an innovation implementation engine at their organizations.

  • Jon Campbell - SVP Experience & Service Design, Continuum

11:10am 11:15am (5 mins)

Customer Driven Innovation

J. Walter Thompson Welcome

  • Charles Ogilvie - Head of Innovation, J. Walter Thompson

11:15am 12:45pm (90 mins)

Customer Driven Innovation

WORKSHOP//DOUBLE SESSION Clay Christensen Workshop: Innovation and Customer Choice

After his keynote, Clay delves deep into several well-known companies that have really mastered the art of customer-centered innovation- explaining why no competitor has come close to copying IKEA in more than 40 years; how sleepy Southern New Hampshire University became one of the biggest success stories in continuing education of the last decade, and why Intuit’s Quick Books dominated the market just months after launching. Join him for this double length workshop to see how your company can link innovation and customer choice.

  • Clayton Christensen - Professor, Harvard Business School, father of Disruptive Innovation & Best-Selling Author , The Innovator’s Dilemma and Competing Against Luck: The Story of Innovation and Customer Choice

2:45pm 3:26pm (41 mins)

Customer Driven Innovation

Inspiring Innovation from a Deeper Level

Innovation that is beyond incremental gain must begin with uncovering human truth. U.S. Cellular wanted to better understand the modern aging consumer and those who care for them, in order to design innovative products, services and experiences that would uniquely meet their needs,drive deeper loyalty for the brand, and secure differentiated advantage. Forging a partnership between Insights and Innovation teams, they held their hypotheses loosely, open to the truth about aging that would become a robust platform for breakthrough product and service innovation to drive their future pipeline for years.










  • Diana Gabbard - Director of Consumer Insights, US Cellular
  • Theresa Acheson - Consumer Insights, Product and Innovation,, US Cellular

11:10am 11:15am (5 mins)

Sparking Culture Change

SciFutures Welcome

  • Ari Popper - Founder and CEO, SciFutures

11:15am 12:00pm (45 mins)

Sparking Culture Change

Unleashing Innovation: Corporate Activism

In the age of disruption, when perpetual change has become the new norm, it is time for organizations to take advantage of a large, untapped pool of knowledge and ideas: their own employees. New approaches to purposeful mobilization, co-creation and system leadership are critical for success.  What can an innovation ecosystem do in a global, industrial setting? How to make movements for change in the workplace thrive and deliver? Does people-powered transformation really work? Celine Schillinger, a recognized corporate change maker, will share examples and ideas that boost innovation and performance in the 21st Century.

  • Celine Schillinger - Head, Quality Innovation & Engagement, Sanofi Pasteur

12:00pm 12:45pm (45 mins)

Sparking Culture Change

Moments Matter...Make Yours Iconic

Reaching Iconic Status is the highest and most profitable form of branding. To achieve this, most businesses pursue iconic features and style within their product franchises. However, just as effective and potentially even more sustainable, is the ability to create signature iconic moments. This requires identifying the pivotal moments in your customer’s journey and developing an innovation platform against those. Come learn how successful businesses have transformed their brands through signature iconic moments. Key Takeaways: Successful businesses don’t just chase the old, they innovate the old – making what they are already good at even more iconic; Iconic Status is the highest and most profitable form of branding; Creating signature moments is an effective and sustainable way to build greater iconicity; and The key to developing signature moments is first identifying the pivotal moments in your customer’s journey, and innovating against those.






  • Soon Yu - former Global Vice President of Innovation at VF Corporation, Author of the forthcoming book Iconic Advantage

2:00pm 3:30pm (90 mins)

Sparking Culture Change

WORKSHOP//DOUBLE SESSION Creating Highly Effective Innovation Leaders by Bringing Yourself into the Innovation Process

Innovation is on everyone’s lips and front and center in most company’s strategic plans. So, why are there more innovative companies and leaders? Is it because we miss the truth about innovation? The answer is not more innovation models. We have enough. What we need is knowledge how to bring ourselves to the innovation process so relevant and sustainable solutions can emerge. Participants in this interactive session will learn the 3 key mindsets that create highly effective innovative leaders. Participants will also learn how one’s inner condition determines the quality of all outcomes and how the SELF is the most important innovation tool.

  • Karen Tilstra, PhD. - Co-founder & Inventor, Florida Hospital Innovation Lab, (FHIL)

11:10am 11:15am (5 mins)

Disruptive Trends & Tech

BrandJuice Welcome

  • Peter Murane - Founder & CEO, BrandJuice

11:15am 12:00pm (45 mins)

Disruptive Trends & Tech

Betterment, The Future of Retail & Maslow

Driven by a digital landscape, the maker’s movement & crowd-everything, we are witnessing disruption in the world of retail. Consumers are shifting from passively consuming a product to co-creating and inventing on their own. An army of authentic, innovative start-ups with engaged guests are emerging into the mix, democratizing the retail landscape, upping the innovation bar and contributing towards a macro trend of betterment. How can established businesses respond to maintain relevancy and what does it all have to do with Abraham Maslow? This session explores the democratization of the retail landscape through the lens of Maslow’s hierarchy of needs, and resulting opportunities to flourish within it.

  • Lindsay Angelo - Strategist, lululemon

12:00pm 12:45pm (45 mins)

Disruptive Trends & Tech

Journey into Connected Appliances and the IoT

Join Rachael Schwartz as she shares key insights on Keurig’s IoT Beginnings & Learnings. Rachael's session will highlight: Key learnings from launching new large-scale innovations in CPG and small appliances including managing key internal and external stakeholders and managing public perception; How Keurig, a company founded on disruptive innovation, thinks about identifying and building new innovations; and How Keurig sees the Internet of Things playing out with large established CPG companies.

  • Rachael Schwartz - General Manager Keurig Connect and Senior Director Innovation, Keurig Green Mountain

2:00pm 2:45pm (45 mins)

Disruptive Trends & Tech

Science Fiction Prototyping: Practical Advice on How to Leverage Science Fiction to Drive Business Results

Learn about recent emerging technology transformation case studies as well as how VR is evolving to be a powerful Front End research tool.

  • Ari Popper - Founder and CEO, SciFutures
  • Brent Snider - President/North America, System1 Research (formerly BrainJuicer)

2:45pm 3:30pm (45 mins)

Disruptive Trends & Tech

The Future of Large Corporations Does Not Look Good: How Transformative Futures Can Be the Solution

On average, an S&P 500 company is being replaced every two weeks because dramatic forces are shaping what is happening today. Is your company hoping to win in this new landscape by reusing their old playbook over and over again? In this session, Lina will challenge how you think about your business and how you can create your transformative future.

  • Lina Yang - Former Futurist & Director, Advanced Technology Lab, The Hershey Company, Founder & Futurist, Inxy Studio

11:10am 11:15am (5 mins)

Business Model Innovation

Continuum Welcome

11:15am 12:00pm (45 mins)

Business Model Innovation

Innovation Sprint Approach to Developing Disruptive Innovation Strategy for a 104 Year Old Company

Come hear behind-the-scenes lessons learned from the trailblazing team that took an Innovation Sprint approach to explore 5 disruptive trend spaces in 5 weeks. Condensing a typical 9 to 12 month process down to 5 weeks led to breakthrough and unprecedented learning. The team will share the overall approach they took, enablers and principles that led to their success and lessons they plan to apply to future Innovation Sprints.

  • Ben Healy - Principal Analyst, Data Science - Customer Advocacy, Liberty Mutual Insurance
  • Keri Stephens - VP of Lean Innovation, The Garage Group

12:00pm 12:45pm (45 mins)

Business Model Innovation

Panel Convo on Sprinting in the Face of Uncertainty

Pulling from Google Venture’s Sprint Approach and Lean Startup, these Global F2000 corporate leaders are moving exceptionally fast to keep their companies and brands relevant. Come hear their inspiring lessons learned and practical tips. 

  • Ann Thompson - Cofounder, The Garage Group
  • William A. Singleton III - New Ventures Program Leader, Wrigley
  • Ben Healy - Principal Analyst, Data Science - Customer Advocacy, Liberty Mutual Insurance
  • Kirsten Aune - Director, Strategy and Innovation, General Mills

2:00pm 2:45pm (45 mins)

Business Model Innovation

Igniting Sprint: Practical Hacks Corporates Must Adopt

Seven, 5-minute talks from corporate innovation leaders, experts and entrepreneurs packed with approaches you can leverage to start to build sprinting as a capability within your organization. 

Check the FEI website for updates as speakers are confirmed.

  • William A. Singleton III - New Ventures Program Leader, Wrigley
  • Kirsten Aune - Director, Strategy and Innovation, General Mills
  • Jeff Hadden - Director, Keurig Connect
  • Dennis Furia - Lean Innovation Hacker, The Garage Group
  • Laura Bissmeyer - Director Global Source to Pay Operations, Corning
  • Katie Cleary - Consumer Insights Lead, The Greenhouse at Campbell’s
  • Keith Hopper - Entrepreneur in Residence, Olin College of Engineering

2:45pm 3:30pm (45 mins)

Business Model Innovation

MVP Primer: Less than 2 Days From Assumption Definition to In-The-Wild MVP Testing

No guesswork. No wasted effort. Come learn how you can leverage Minimum Viable Products to test early-stage, disruptive ideas. 

  • Keri Stephens - VP of Lean Innovation, The Garage Group
  • Dennis Furia - Lean Innovation Hacker, The Garage Group

12:45pm 2:00pm (75 mins)

Main agenda

Lunch in the Innovation Village

1:30pm 3:00pm (90 mins)

FEI Adventure Learning

FEI Adventure Learning: Ideo Cambridge

You must be pre-registered to attend an adventure learning session. Please check at the registration desk to see if there are any openings. Please reference below for pick-up and drop off times. All adventure learning sessions will depart from the FEI registration area at the Seaport.

*Bus Departs Seaport Lobby at 1:30 and arrives back at 4:00.


1:30pm 3:00pm (90 mins)

FEI Adventure Learning

FEI Adventure Learning: Superpedestrian: Design and Engineering Collaboration Across Disciplines and Across Technologies

You must be pre-registered to attend an adventure learning session. Please check at the registration desk to see if there are any openings. Please reference below for pick-up and drop off times. All adventure learning sessions will depart from the FEI registration area at the Seaport.

*Transportation Departs Seaport Lobby at 1:30 and arrives back at 4:00.



3:30pm 4:00pm (30 mins)

Main agenda

Afternoon Networking Break

4:00pm 4:45pm (45 mins)

Main agenda

CLOSING KEYNOTE: Disrupt or Die: How Culture, Innovation and Technology are the Critical Elements for Enterprise Innovation Success

More than ever, enterprises are under threat and pressure to innovate. Boundaries have been removed AND it is no longer acceptable to just be ONE kind of company. This session will take a provocative look at the key elements in the enterprise including: Culture, Innovation and Technology to start answering this question. We will also explore (soon to be unveiled) ‘Transformative’ vs ‘Disruptive’ Innovation and how that impacts large companies.

We know that desperate moves such as large scale acquisitions are not the best solution. Do acquisitions impact the culture of the acquirer? The Innovation landscape? Sure new products are added to sell in the portfolio but why is integration such a challenge? We will discuss the misconception of agile software development, vs an agile culture and explore a good number of emerging trends in technology. This session will explore all of this and inspire the audience to participate in the brainstorming.

  • keynote Linda Bernardi - Former Chief Innovation Officer, IBM, Author of ProVoke & The Inversion Factor released by MIT Press October 2017

4:45pm 5:00pm (15 mins)

Main agenda

Wrap Up and Key Take-Aways

  • Mike Maddock - CEO, Maddock Douglas

5:00pm 6:00pm (60 mins)

Main agenda

Cocktail Reception