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Ben leads Cambridge Design Partnership’s design and front end innovation activities, and is a partner in the business. An industrial designer and Chartered Marketer, he was a lead member of the design team for Dyson’s original ‘ball vac’, and is recognised in numerous patents and design registrations. His perspective on innovation is founded on 20 years of global insight, and end-to-end product development experience working with businesses ranging from start-ups, to some of the biggest consumer goods and healthcare brands in the world.