Principal at Applied Marketing Science, Inc.
Carmel is a principal at Applied Marketing Science. Over the past decade, Carmel has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Over the course of her career, Carmel has worked both as a consultant and on the corporate side in brand management at Unilever for the flagship brand, Dove®. Carmel has extensive experience managing traditional qualitative and quantitative research engagements in business to business and consumer markets. Additionally, Carmel leads the development and implementation of several innovative new research methodologies at AMS. Carmel is passionate about the intersection of psychology and business. She is particularly excited by how AI and Machine Learning are transforming the field of research and enjoys working with clients to unleash the potential of these new research methodologies.