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As Head of Innovation at JWT Atlanta, Charles Ogilvie brings more than 20 years of global experience in innovation, marketing, and strategy spanning from retail and hospitality technology, mobile, satellite and terrestrial communications, aviation, transportation, FinTech and interactive platform architecture, content & analytics to traditional entertainment. In addition to client-side agency management, Charles has also developed, negotiated and executed interactive content deals with brands such as Google, Land Rover, Virgin Atlantic and others.
Previously, he has served as a catalyst and designer in multi-million dollar startup and corporate efforts, including leading the design and execution of the award winning guest-engagement system, Red, as the Founding Director of Inflight Entertainment & Partnerships at Virgin America. He brought Seatback Food and Drink Ordering, payment processing and settlement and a cashless cabin to the skies, made seat upgrades, lounge access upgrades, and seat changes and other reservation system functionality easier on Virgin’s hospitality kiosks and on other platforms, made WiFi an expectation as well as a tool for crew optimization, and helped rethink legacy B2C and B2B models.
He has held numerous executive roles including VP Asia Pacific at Zodiac Aerospace Inflight Innovations, Executive Director of Business Development in Silicon Valley and Executive Director of China at Panasonic Avionics. At Panasonic, he was responsible for running Panasonic Avionics’ China Region and developing and managing its’ strategy, operations and marketing for China and was posted in Shanghai, Hong Kong and Singapore. Charles speaks Mandarin Chinese.
A graduate of the University of Southern California (USC)’s Marshall School with both an IBEAR MBA and a BS in Business Administration. Charles has been through Jack Welch’s Leadership program at the Jack Welch School of Management and has had the pleasure of learning from Warren Bennis at USC. Charles has been an active member of the Academy of Television Arts & Sciences and member of its’ Interactive Peer Group; he is an annual voter on the Emmy Awards.