Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Chris Hintermeister Long-Term Innovation & Strategy at Gatorade - Pepsico


Chris Hintermeister leads long-term hydration and technology innovation for Gatorade. He oversees the Gx brand, which is a breakthrough innovation available to professional teams and recently launched to consumers. Chris joined PepsiCo in 2013 working in Portfolio Management and Innovation Strategy for Global Beverages and Nutrition. He has been on the Gatorade team since 2015. Prior to PepsiCo, Chris was a Director of Professional Services at Solera, a global data and analytics company. He has held sales and marketing roles at Ford Motor Company and Iconoculture.

Hintermeister holds a B.A. from the University of Michigan in Ann Arbor, MI and an MBA from the University of Minnesota’s Carlson School of Management. Chris is a competitive swimmer and lifelong Detroit and Michigan sports fan.

Agenda Sessions