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Erin is a dynamic thinker and lean growth strategist who tackles challenges with the Apollo 13 mentality: How can we innovate within a given set of constraints? She leads client engagements with boundless enthusiasm, coaching BigCos to adopt a growth mindset and arming them with consumer input throughout the process, so they feel confident in the final product. Erin has held leadership positions throughout her career, including client-side brand experience at P&G. Because of this, she understands the dynamics at play within large organizations and is able to pivot and maximize strategic engagements–condensing processes that typically take 12-18 months into 10 days. Erin’s leadership and extensive knowledge of CPG, retail, and other verticals–as well as her expertise in relationship management–has enabled clients such as Kimberly Clark, Liberty Mutual, and Kraft Heinz to tackle challenges in new, more efficient ways so they can adapt, catch up, and survive in today’s ever-evolving market. Erin is the head of TGG’s newly-opened Chicago office, and works tirelessly to expand TGG’s presence in the marketplace.
Transforming Kraft Heinz’s Innovation Pipeline Approach
Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a fiveday innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with meaningful, consumer-driven ideas. With iterative input from constant consumer touchpoint over five days, the teams transformed their historically linear process. Courageous minds only.
