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Harnessing the Power of Design Sprints to Tackle Tough, Strategic Growth Challenges for Kimberly-Clark
Hear behind-the-scenes lessons learned from the trailblazing team that took a Lean Innovation approach to fast-track the strategic development of a complete brand architecture redesign. They hustled to uncover consumer Jobs to be done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years.
