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Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation Practice. In her over thirteen years of consulting experience, she has helped dozens of companies worldwide to use customer insights to create more successful products, services and customer experiences. In addition to consulting work, Kristyn trains and coaches companies to create and implement their own in-house Insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News. She has guest lectured at several institutions, including the MIT Sloan School of Management. Kristyn is most energized when she’s helping clients uncover meaningful customer insights that change the way they think and that create real business impact.