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Mara Lecocq Co-Founder & CEO at Secret Code


Mara Lecocq is on a mission to bring diversity to male-dominated industries by providing girls and women with empowering role models.

Mara founded Secret Code, a customizable children’s media brand that stars girls as heroes of powerful industries, with educational apps that get girls to start developing passions that can turn into fulfilling futures. Mara also founded WhereAreTheBossLadies, a crowd-sourced list of 1,000+ female executive leaders in advertising, providing women who lack role models they can relate to the opportunity to work for them.

Mara was born and raised in the Philippines, studied in Paris, and built her career as an award-winning advertising creative director in New York, building digital products, campaigns and interactive experiences for brands like Nike, Starbucks and Verizon. Mara is a Cannes Lions “See It, Be It” alum, has been named a Next Creative Leader by the 3% Conference and the One Show, one of Mashable’s Rising Stars in Advertising. For Secret Code, Mara won a Girlboss Foundation grant, and won a spot at the Project Entrepreneur startup pitch competition and accelerator program by the Rent The Runway Foundation.

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