Mauro PorciniChief Design Officer at PepsiCo
Since its creation PepsiCo’s Design function, led by Mauro, has been recognized with almost 700 design and innovation awards from several institutions around the world.
Mauro Porcini joined PepsiCo in 2012 as its Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media.
Mauro has been recognized throughout the design industry, including being listed in Fast Company’s “Most Creative People in Business 1000, Fortune Magazine “40 under 40” ranking rising stars, Ad Age’s “Creativity 50” and featured in several books on design and innovation in multiple regions of the world including “Creative Confidence” (by Tom Kelley and David Kelley), Jugaad Innovation (by Simon Ahuja, Navi Radjou, Jaydeep Prabhu), “Il Minimo Sostenibile” (by Gino Finizio) and “Vincere con le idee” ( by Enzo Baglieri, Gabriella Lojacono).