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Cambridge Design Partnership (CDP) is an innovation, research and development consultancy with offices in Cambridge (UK) and Palo Alto (US). For more than 20 years we have partnered with consumer and healthcare leaders around the world to identify and evaluate opportunities for innovation (phase 0), create winning product concepts (phase 1) and develop these into commercial successes (phase 2 to manufacture). To deliver this end-to end capability, our team brings together consumer researchers, designers, scientists and engineers with a track record of developing breakthrough new products and services. From boardroom innovation strategy to shop-floor manufacturing, our evidence-based approach reduces innovation uncertainty, accelerates solutions and helps build a sustainable competitive advantage.