Egg is a global strategy and innovation firm that builds pathways to growth grounded in insight. We believe the most extraordinary ideas are rooted in real truths that make them relevant, approachable and human. That’s why we take a 360-degree approach that is consumer-first but not consumer-only, leveraging culture, company, category, technology and brand to ensure ideas inspire confidence around impact, feasibility and fit. Whether informed by White Space Mapping, Jobs to Be Done, Brand Stretch for Innovation, Urban Immersion, Sensory Labs, or Disruption Workshops… we equip our clients with ideas and tools to successfully bring products to market.