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Consumer Insights is a market research and insights-driven consulting company focusing on brand strategy and innovation.
We specialize in one-of-a-kind challenges and fully customized solutions.
Consumer Insights provides best-in-class innovation solutions by combining classic techniques with our own integrated processes. While we have extensive experience with close-in innovation, including optimization and line extensions, we specialize in breakthrough innovation. Whether you are searching for the next big idea for your category or entering a new space, we can help.
Our innovation takes place in two stages: Exploration, which identifies ideas for new products, and Concept Development, which creates fully developed concepts from the key opportunity areas identified during Exploration.
We offer discrete services as well as integrated processes to address both innovation stages. Since each innovation challenge is unique, we offer a range of approaches from “fast and flexible” to comprehensive multi-phase.