The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world.

PDMA's unique triad of members includes product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.

Since 1976, PDMA is the only organization that focuses on the unique set of integrated activities involved in the full lifecycle of product management and management, including innovation. The founding principle is that successful commercialization of products and innovation, from concept through end-of-life exit, takes efficient cross-organizational effort.

PDMA recognizes excellence in innovation management with our annual Outstanding Corporate Innovator Award, the only innovation award which recognizes sustained (five or more years) qualifiable business results from new products and services.