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Founded in 1991, Strategyn, LLC is a leading strategy and innovation consulting firm founded by Tony Ulwick. Strategyn has an exceptional 25-year track record helping the world’s most advanced companies reinvent underperforming products, successfully discover and enter new markets, and build and implement company-wide innovation programs.
Strategyn is the pioneer of Jobs-to-be-Done Theory and the Outcome-Driven Innovation® (ODI) process, a patented methodology that yields a new product success rate that is five-times the industry average. Our clients include over one-third of the Fortune 100 and our experience spans 30-plus industries. Detailed information about Strategyn’s capabilities and track record is available at strategyn.com.