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The Nason Group is a boutique certified minority owned consulting group that uses consumer-centered innovation, based on human-centered design, to develop premium experiences and solutions for the consumer, and to help you meet consumers where they are! We help you think about consumer-centered innovation as a lifestyle vs. a job. Our approach contributes to the building of a culture supportive of keeping the consumer at the center of your business, through the Power of Yes! The Nason Group lives by three principles: Know Me, Surprise Me, and Make It Easy! Whether it be a new product, service, solution, or technology – these principles do not change.