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SVP Research and Insights at Viacom
Beth Coleman is responsible for driving the strategic direction for Viacom’s Marketing and Partner Insights Department and supporting advertiser sales with research across a range of disciplines (e.g. ad effectiveness, consumer insights, consumer panels and syndicated and proprietary research). Coleman is charged with making the consumer connection with the Group's varied audiences by providing expertise in its demo segments including Kids, Teens, Millennials, GenX, Moms, LGBTQ, Multicultural families and more. She specializes in studies, surveys and metrics that help internal and external clients further their knowledge of brand targets, understand engagement and gauge how marketing messages affect viewers across platforms.