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Christian Kurz

Senior Vice President, Global Consumer Insights at Viacom

Profile

Christian Kurz is Senior Vice President, Global Consumer Insights for Viacom. Mr. Kurz is responsible for oversight of corporate and consumer research and insights for Viacom globally, with a focus on exploring new technologies and consumer behaviors. In addition he leads all insights projects for Viacom International Media Networks (VIMN) including thought leadership and consumer behavior studies as well as product, content and brand driven research projects across the international portfolio of Nickelodeon, MTV, Comedy Central, Paramount Channel, Spike and BET.

Mr. Kurz holds more than 15 years of experience in research in the media industry. Since joining VIMN in January 2011, he has spearheaded industry leading initiatives such as TV Re[defined], which explored audiences’ evolving TV consumption habits globally; The Next Normal, a longitudinal portrait of global audiences; MTV Knowing Youth: 2020 Vision, which looked at young people’s outlook on the world and their visions for the future; and numerous studies focusing on kids and parents, which identified key themes shaping kids’ views and impacting their daily choices.

Currently serving as a member of the board of egta, the European trade association for marketers of advertising solutions across screens, prior to joining VIMN, Mr. Kurz worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK.

Born in Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media.

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