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Vice President, Marketing Strategy, Trends & Insights at Viacom
Sarah is Vice President, Marketing Strategy Trends & Insights at Viacom, which includes brands such as MTV, Nickelodeon, Comedy Central, Paramount Pictures, Spike, VH1, Logo, CMT and BET. As a strategist, she uncovers cultural and consumer insights and uses them to build brand identities, rich in creativity and innovation. Previously, Sarah was Vice President, Insights & Planning and Vice President, Creative Catalyst at Ketchum, a global public relations agency, working on clients like Frito-Lay, 7UP, Snapple, Hilton, Legacy (Truth Anti-Smoking Campaign), Wendy’s, MasterCard, and ExxonMobil. At Ketchum she led Y2Z the agency’s millennial and Gen Z expertise. Sarah was named to the 2015 Forbes 30 Under 30 list in Marketing & Advertising and serves on the Board of Trustees of her high school alma mater, Hackley School, a leading independent K-12 preparatory school in Westchester. A committed cultural enthusiast, she rarely encounters anything that doesn’t interest her.