Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
The Principles of Good Design
Frank Stephenson Design Studio
Color communicates your message instantly and powerfully. And communicating about color among all your brand stakeholders is still a challenge.
In this session, you’ll learn:
Dress Code: Creative casual
Good design is not subjective. Design taste is. What does good design mean and why is it so difficult to achieve consistently? Join Frank as he explores these ideas through the lens of former director of design at McLaren and current head of product design at Lilium Aviation where he is transforming the future of transportation.
The automotive industry was probably the last one where brand identities had largely been created and kept alive by more or less consistent ‘styling’. These times are gone. The mobility experience – branded by a car maker or by a service provider! – is the new playground, and it allows many new players to join the party. Design challenges in the ever more complex car interior, seen through the eyes of a global interior supplier.
Blending Chinese and French Designers to develop a unique New Chinese Fashion Brand. Isabella will share how a Chinese ready-to-wear luxury brand that is transforming its brand identity as it expands internationally. This talk will touch on branding, design and brand DNA.
In today’s economy, customer experience can make or break brands. Join seasoned consultants Antoinette Lemens and Belinda Picaud as they walk you through some of the most groundbreaking trends in shopper’s retail journeys. Citing international examples in the fashion, luxury, design and automotive industries, Antoinette and Belinda could hold the key to your brand’s next big retail idea!
In these turbulent times, the new generations say that they can´t support brands that don´t stand for anything; no matter who we are, we almost all care about Environment, health, identity, emotions.
These concerns are basically human and real, and it is exactly what brands have to care more about: being more human and real. But what does it mean at a time when the design industry is about to fully embrace the digitalisation through 3D printing and the support of AI.
Data, tech innovation are important, but they are not everything. How can we bring more “human skills” to our design process in order to offer new product experiences?
Details to be announced.
Great design turns brand visions into compelling experiences that can win customer loyalty. This explains why companies are increasing their efforts to strengthen design and its impact within their organizations. In her speech, Sonja Schiefer, Director of Designworks’ Munich Studio will discuss the challenges companies are facing when trying to elevate design within their organizations. Sharing approaches, strategies and best practices from BMW Group and from projects with clients from other industries, Sonja will illustrate how management and magic must play together to enable lasting experiences that consumers will value.
This panel of design & business leaders will share how they have leveraged (digital) design to drive innovation within their brands and to create a new level of engagement between brand and consumer. We will dive into the changing brand boundaries between human and tech.