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Mark van Iterson
Global Head of Design at Heineken International


Mark van Iterson is an industrial design engineer by education. After 13 years in design- and brand consultancy, Mark joined Heineken in 2005. He is responsible for all design and brand identity related developments for the Heineken brand worldwide. In the rather traditional beer category, Heineken sets itself apart by its progressive and innovative drive. Design and innovation are key to enhance and elevate the beer experience, build brand equity, create future business concepts, and engage consumers. Mark was at Heineken head-office for example responsible for the visual identity of the global ‘open your world’ campaigns, sponsorship campaigns, the iconic Heineken packaging, The SUB, but also more experimental activations at design weeks and music events around the globe

Agenda Sessions

  • How Iconic Consistency and Creative Flexibility Can Go Hand in Hand