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Sonja Schiefer

Director of Munich Studio at Designworks | A BMW Group Company


A creative orchestrator Sonja has worked for Designworks in leading positions and several locations since 2001. Vested with a profound design background she has two decades of experience in the international design industry combining a holistic, interdisciplinary view on design with strategic know how and cross-industrial expertise. Sonja is a strong driving force behind many of Designworks’ innovation projects. Today she is in charge of the Munich Studio’s design vision and daily operations leading a multi-disciplinary team of creatives. 

Designworks is a BMW Group company and a creative consultancy that’s been driving innovation for more than forty years. Acquired by BMW Group in 1995, Designworks enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and creative consulting services. With studios in Los Angeles, Munich and Shanghai Designworks is deeply immersed in a broad cross-section of industries. 


Agenda Sessions

  • Managing Magic: How to Elevate Design in Organizations

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