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Technology is dynamite. On one hand, it makes hard things easier. On the other hand, it can unexpectedly explode sturdy, hard fought, and socially accepted truths that are so self evident as to be assumed bedrocks of reality.
This talk follows a tech-driven fault line into one of the key tent poles of business growth: the concept of “brand.” It’s aim is not to necessarily say what will happen, but to project out a possibility based on current trends. The hope is that if we can visualize this possible future early enough, interrogate it, make sense of it, we may be able to turn destruction to our advantage.
In 1966, United States Senator Bobby Kennedy officially cut the ribbon heralding the opening of the new bank branch at 452 Fifth Avenue in the heart of the iconic New York City. Sixty years later, HSBC decided to overhaul the retail branch experience and decided to embark on an ambitious branch of the future strategy incorporating customer-led design thinking and cutting edge technologies to make a statement on 5th Avenue that the banking customer experience can and should be just as innovative and fun as every other retail experience on 5th Avenue. Here firsthand from the team who led and executed the audacious goal and experience it for yourself in this immersive site visit.