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Karen Schnelwar is the VP of Global Brand Strategy and Marketing at OXO, the design-driven consumer products company. Prior to OXO, she spent 20 years in the branding and design world, most recently head of strategy at several boutique and networked brand consultancies, working to define brands and portfolios across categories: from beauty and lifestyle brands, to media conglomerates and pop stars. She’s worked at Landor Associates, Desgrippes Gobe and The Partners, to name just a few. She’s worked on iconic and disruptive global brands to create powerful brand and and portfolio strategies across a broad range of categories. Over the years, she's developed brand strategy for the following brands—to name just a few: American Eagle Outfitters, Gymboree, Gap, The Wall Street Journal, Taylor Swift, Wolfgang Puck, Clairol. She has a passion for mining insights, for building brands and bringing them to life.