April 4-6, 2017
Nobu Hotel - Eden Roc,
Change by Design: Thriving in the New Brand Reality
The Best in Branding and Design share their vision for the future, reveal the challenges you must be prepared to face and provide you with strategies needed to succeed in this new reality.
How will you thrive in this new reality?
We live in a time of unprecedented flux and transition, with business challenges appearing from many directions. It doesn’t matter whether you’re a “big brand” or a “small brand”, the brand rule book has been rewritten and disruption is the new normal.
FUSE Miami will explore the strategies needed for success in this changing landscape. Expand your skill set and mindset, learn how design is working to reach the increasingly mobile and difficult to define consumer, and uncover the frameworks innovators are using to build the new age of brand and design.
Martha Stewart: From Domestic Diva to Brand Icon
Join us a for an intimate conversation with Lifestyle Legend and Lifelong Entrepreneur Martha Stewart, as she shares insights about creating a household name, overcoming adversity and reinventing yourself. Find out how she evolves to remain relevant in an age of disruption.
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America's most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful "how-to" information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. In addition, her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.
OUR 2017 Design and Brand Guru’s Include:
Using Design to Reinvent your Brand, Drive Change and Position Yourself to Win.
Creating Meaningful Connections is more difficult than ever before. The struggle to differentiate your brand and capture the consumer’s attention is one of the many challenges faced. FUSE explores how you can authentically connect your vision and purpose as a brand in a way that creates consumer loyalty and brand love.
Achieve Epic Influence
Thought leaders share how you can use design as a strategic force across your entire organization to achieve epic influence and create iconic brands.
Create iconic brands that break the boundaries on-line and off-line and create purposeful disruption.
Begin Your Unique FUSE Journey
The 2017 Agenda delves into the challenges and opportunities across verticals and industries. See what’s on the program for you:
DESIGNERS & CREATIVES
Increase the strategic impact of design on your brand, your business and your consumer.
MARKETERS AND BRAND STRATEGISTS
Embracing design will lead your consumers to connect on a deeper level with your brand. Explore how design can bring these brands to life.
INNOVATION & INSIGHTS
Discover trends and cultural insights that will fuel your brand story and inspire iconic design.