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KEYNOTE: The Crazy Ones: How to Make Design Core to Every Business
InVision, Host of The Crazy Ones podcast
Judith Michelle Williams
KEYNOTE: SAP: Designing the Sustainable Enterprise
Henry Hongmin Kim
KEYNOTE: Coca-Cola: Understanding the Design Ecosystem
The Coca-Cola Company 2016-2018
Susana Rodriguez de Tembleque
KEYNOTE: What does James Bond have to do with IBM?
IBM Watson & Cloud, IBM
KEYNOTE: Facebook: Always with Heart
Facebook, and Design Director - 2012 Obama for America Campaign
We are in a time when creatives, as keynote speaker Stephen Gates says, "have the opportunity to affect business in ways we haven’t seen since the Industrial Revolution." Yet too many of us are not taking full advantage of this moment.
As the Head of Design Transformation at InVision, Stephen Gates works with 80% of the world’s Fortune 100 brands to help them elevate the impact of design in their organizations and will share the challenges, insights, and solutions he has implemented and seen in the world’s best creative teams.
Williams will share how SAP employs its diversity and inclusion strategy to fuel innovation and engagement and drive business success in this rapidly changing digital world. In her new role, Williams will tap universal design principles to drive a culture of inclusion and accessibility for SAP’s employees, customers, and partners, and drive diversity through the high technology ecosystem.
Graphic designer, educator and theorist Henry Kim takes you on the Coca-Cola journey of redefining design with a stronger understanding of an end-to-end workflow. This process is a departure from a traditional siloed design methodology, and incorporates a collaborative, cross functional approach.
This talk will explain how design should be positioned to be best valued and appreciated in an enterprise structure with both internal and external partners. The goal according to Kim, is always to ensure the most scalable and resilient outcome.”
How the vision of Concorde and the Voyager Golden Record both reflect the highest hopes and ideals of humanity, and what happens when science, creativity, and wonder, merge with design.
Session to be delivered by Winthrop & Weinstine
Session to be delivered by Labbrand
What keeps brands vibrant, relevant, sustainable? Brands are innovating across the enterprise, from purpose and product and services to co-creating with customers and users. Each story shared here invites you to think about what it means to honor a brand's dna and all of its relationships while it evolves to shape the future.
Sean Connery, Roger Moore, Daniel Craig (hopefully Idris Elba next!) – different actors, with different looks, origins and aesthetics, but all essentially Bond. The Selectric typewriter, the personal computer and now Watson AI – three innovative technologies but all essentially IBM.
IBM has never been defined by the product they sell or the spokesperson of the moment. Rather, the IBM brand has been built by making deliberate choices focused on what we stand for as a business and how our values translate to results for our clients. This has allowed the IBM brand to continue to be relevant across time, platforms and technological innovations. Hear about some of the latest decisions IBM has made that has enabled it to continually design what it means to be a leading brand.
From a touring musician on MCA/Universal Records to Design Director for President Obama to an Executive Creative Director at Facebook. During each, I realized the importance of building culture and its impact on the work, recruiting, team dynamics and the organization. Design and creativity was always at the heart of the building. It’s easy to talk about but hard to do.