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10:00am - 4:30pm 390 mins
  • David Dombrowski, IDSA - Director, Industrial Design & Innovation, Pfizer Consumer Healthcare
  • Cal Austin - Regional Director, Pfizer Innovation

Join us on an experiential shop-along journey as we unfold theshopping and buying mindsets and behaviors of consumers in the retail environment.

10:00am - 5:30pm 450 mins
TrenzWalk at FUSE NYC Future Hunting & Design Inspiration
  • Mikel Cirkus - Global Director Conceptual Design, Flavors Division, Firmenich Inc
  • Jennifer Luzes - Global Innovation Foresight Manager, Firmenich Inc

This Option is currently at capacity, please see other options for your FUSE day 1 experience.

Break free from physical constraints and immerse yourself in the world of design. See, taste, and immerse yourself in experiences that are bringing brands to life.This walking tour will explore unique retail spaces; everything from on trend doughnut shops to disruptive fashion brands, throughout the West Village and SoHo areas. It will focus on how brands are creating unique retail experiences that WOW their customers and tell their brand story in new ways.You will complete the experience with a one of a kind meditation session, in a space designed to create a sense of calmness and leave you feeling rejuvenated.

10:00am - 12:00pm 120 mins
Nike Maker Experience
  • Mark Smith - Creative Director of Innovation, Nike

The Nike Maker Experience is a new retail experience that Nike states, merges “digital design with traditional footwear making”, at the brands Nike By You Studio in NYC.Customers can design sneakers in under 90 minutes. Each1:1 session features revolutionary design tools and a rapid on-site maker process, allowing guests to leave with their customized shoe in under an hour. It’s the future you don’t have to wait for. FUSE gives you exclusive access to see firsthand the power of customization as you explore the By You Studio.

10:00am - 4:30pm 390 mins
Candid Client & Agency Closed Door Summit
  • John Gleason - Founder & President, A Better View Strategic Consulting, LLC
  • Christine Mau - Strategic Branding and Design Expert,, Medline Industries, Inc.

Harnessing candid input at the intersection of client struggles and agency frustrations, this summit will be the catalyst for more productive, mutually beneficial relationships.Through fully facilitated sessions, agencies and clients will work privately as separate groups to calibrate existing partnerships, solve for key challenges and brainstorm a new model of mutual success and value.

3:00pm - 5:00pm 120 mins
HelloFresh: An Inside Look at the Future of Meal Delivery

HelloFresh is the leading global provider of fresh food at home, providing each household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required. Get a look into the Hello Fresh operation by stepping into their offices and hearing directly from their team on how they are leveraging data to optimize the customer experience, manage supply chains and drive growth all the while disrupting a multi trillion dollar industry since the beginning of its online transition.

6:00pm - 7:00pm 60 mins
Welcome Reception
Showing of Streams
6:00pm - 7:00pm

Welcome Reception