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Key Sessions

Cliff Kuang

A Bold Vision for the Future: Designing the 21st-Century User Experience

Fast Company

Neil Blumenthal

The Proven Value of Design: Experiences that Matters, Products that Make a Difference

Warby Parker

Dr. Amanda Parkes

The Augmented Body: Fashion Futures for a Connected World

Future Tech Lab

Jennifer Daniel

Designing for Digital Communication: Closing the Gap Between what we Type and what we Mean

Google

7:45am - 8:45am 60 mins
Breakfast & Registration
8:45am - 9:15am 30 mins
Info
A Bold Vision for the Future: Designing the 21st-Century User Experience
  • Cliff Kuang - Head of Digital Product, Fast Company

We live in an age where services can be summoned on a whim. But what principles should rule when the technology around us can anticipate our desires? This session will delve into the creation of the Disney Magic Band and other cutting-edge designs to reveal new truths about next-generation UX.





9:15am - 9:45am 30 mins
Info
Meaningful or Meaningless. It’s Your Choice.
  • Bård Annweiler - Managing Director, Mission

Successful brands rely on investors, customers and employees. This trinity provides unique capabilities to the organization. A meaningful purpose is the glue that bonds these three distinct groups.

This deep-rooted connection with the company’s purpose kick-starts a chain of events so powerful that it moves mountains and transforms your company as you know it.

Key takeaways:

  • Modern leaders to re-familiarize themselves with the importance of connecting investors, customers and employees through a shared purpose.
  • A purpose has to be so profound and meaningful that it powers a motivational engine.
  • This again engages people across the entire organization, enabling great changes to happen, moving the brand forward to support and grow the business.
9:45am - 10:30am 45 mins
Info
The Proven Value of Design: Experiences that Matters, Products that Make a Difference
  • Neil Blumenthal - Co-Founder & CO-CEO, Warby Parker

Neil Blumenthal, Co-founder and Co-CEO of Warby Parker,a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success.He will discuss how design of product, retail locations,internal culture and the overall brand experience have contributed to business growth and social change.






10:30am - 11:00am 30 mins
Networking Break
11:00am - 11:15am 15 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Track Chair Welcome
  • Antoinette Lemens - CEO, Lemens Executive Search
11:00am - 11:15am 15 mins
Track 2 – Inspiration from the Startup World
Track Chair Welcome
  • Janice Jaworski - VP Brand Development, Anthem Worldwide, AMER
11:15am - 11:45am 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
It Had To Be Done: Intention, Inspiration, and Optimism to Build the World Trade Center Brand
  • Brad Scott - Founder and Managing Director, Applied Design Works
  • Kim Trevisan - World Trade Center Redevelopment, The Port Authority of NY & NJ

Our story, the story of the creation of one of the most iconic landmarks in NYC (and in the US), is different from that of other iconic brands. Our story is about what can come from a deeply rooted sense of duty and pragmatic approach.

11:15am - 11:30am 15 mins
Info
Track 2 – Inspiration from the Startup World
Doing Good Demands Good Design
  • David Simnick - CEO & Co-Founder, SoapBox Soaps
  • John-Paul Doyle - Sr. Creative Director, Anthem Worldwide NY

Brands with a virtuous mission are attractive to the millennial consumer. BUT mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products, and a mission worth everyone’s attention can lead to a significant lift in business success for the brand, and have a domino effect of furthering the brand’s virtuous mission through this business success. In this session we explore the creation and evolution of SoapBox Soaps.

About Anthem:

Anthem Worldwide is a strategic agency that helps brands find their anthem, live their anthem, creating emotional connections that amplify desirability and inspire action. Anthem provides brand performance solutions across all touch points - from brand creation to brand campaign. Anthem is part of the brand development group of SGK.

About Soapbox Soaps:

SoapBox Soaps was founded in 2010 with a simple mission: to empower people to change the world through everyday, quality purchases. Founder, David Simnick, made the first batch of soap in his college apartment kitchen while at American University. Eight years later the products are in retailers across the nation and nearly three million donations have been made!

11:30am - 11:45am 15 mins
Info
Track 2 – Inspiration from the Startup World
How to Reach the Female Consumer in the Age of #MeToo.
  • Nikki Mamuric - Founder and CEO, Sprout Innovation Co.

In October 2017, the #MeToo hashtag was used by more than 4.7 million people in 12 million Facebook posts during the first 24 hours alone. But how did this moment turn into a movement, and what does it mean for brands? In this session, you’ll dive into these questions and learn ways your brand can effectively reach the female consumer during this time of change.

11:45am - 12:15pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
A Leap of Faith: How a Small Biotech Decided to Build an In-House Creative Agency and Why Management Agreed to It
  • Tierney Saccavino - EVP, Corporate Communications, Acorda Therapeutics
  • Maria A. Verastegui - Executive Creative Director, Acorda Therapeutics

Since it was founded in 1995, Acorda Therapeutics has been a biotech company with a strong sense of mission and values; its founder and CEO has a fundamental belief in the power of communications and creative to build and advance the corporate identity.Tierney Saccavino, will take you through some of the experiences the business and creative teams have built together, demonstrating a seamless approach to integrating the corporate mission and culture across its award-winning, unbranded and branded work on a wide range of platforms, including web, social media, exhibits, visual aids and advertisements.







11:45am - 12:15pm 30 mins
Info
Track 2 – Inspiration from the Startup World
How Do We Solve the Water Crisis in Our Lifetime? Let's Start by Reinventing Charity
  • Tyler Riewer - Brand Content Lead, Charity: Water

42% of Americans don’t trust charity. 42%! We believe we can bring clean and safe drinking water to every person on the planet. But in order to do it, we need to change the way people feel about giving. See how charity: water is using design, data, and storytelling to connect supporters to their impact like never before.



12:15pm - 12:45pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Brand Growth: From Promise to Performance
  • Dana Arnett - President-elect, AIGA National Board and Vice Chairman and Founding Partner,, VSA Partners
  • Patrick Palmer - Partner, Strategy Practice Lead, VSA Partners

Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don't always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to performance, creating tangible changes in behavior, and driving brand growth.

12:15pm - 12:45pm 30 mins
Info
Track 2 – Inspiration from the Startup World
Selling Food from the Internet: How to Personalize (and Sell) Mealtime in a Sea of Food Porn
  • Jenni Friedman - Director of Brand & Creative, HelloFresh

There are few things more personal than food, with every person having their own tastes, traditions, and expectations. So how does a company that, in a nutshell, sells food from the internet, sell a delicious experience? And how do they stand out in a sea of food porn? I’ll explore the competitive landscape, including the entrant of Amazon,customer changing needs in the kitchen and detail how HelloFresh has used a strong brand strategy and unique aesthetic to sell the fun of cooking and eating.




12:15pm - 12:45pm 30 mins
Info
FUSE POP-UP
Mind Your Meditation
  • Jackie Delise - Wellness Trendsetter & Mindfulness Meditation Teacher, BECKON Mindfulness & Meditation Arts

The Fuse Pop Up lounge will have sessions running throughout the day, designed to help you decompress and connect with your FUSE colleagues.If you can breathe ~, hold a thought ~ or let one go ~ then you can meditate.Come join Jackie as she guides you though an emotional, physical and spiritual transformative meditation experience.Feel free to stream in and out of these short mindfulness meditations which will be happening throughout the day.Jackie will share her skills in guiding you to find your tranquil center, as you calm and re-balance your nervous system.

All are welcome!

12:45pm - 1:45pm 60 mins
Lunch
1:45pm - 2:15pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Future Raising
  • Leland Maschmeyer - Chief Creative Officer, Chobani

In the English language, we refer to the future as singular. But in reality, it should be plural. At any given moment, there are multiple parallel futures vying for social dominance. Some emerged from corporate visions. Others from Sci-Fi. Some from political parties. Others from counter cultures. In all cases, they need design to compete. Leland Maschmeyer will delve into this point of view and share how this way of thinking helped transform Chobani into a design-led organization helping one possible future triumph.

1:45pm - 2:15pm 30 mins
Info
Track 2 – Inspiration from the Startup World
State of Media: The Customer-First Revolution
  • Dr. Antonia Ward - Global Head of Advisory , Stylus

For media and entertainment brands, content has long been king. But the transformation of the TV, film, music and publishing landscape by technology means that now, the customer – the fan – is king. Media companies may think they’re operating in this way, but the reality is that few are really grasping the opportunities for commercial success that a truly fan-focused consumer strategy can bring. Stylus reveals how key consumer groups are engaging with media, and how new technologies such as blockchain, AR and live streaming are set to fundamentally change media consumption habits.

2:15pm - 2:45pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
The Role of Design Leader in the Changing World
  • Jackson Wang - VP of Design, L’Oreal USA

Why and How today’s design leader have the opportunity to lead in our world of change.Audience will learn what roles can designer play, how to get there. And how company/organization should leverage Design.

2:15pm - 2:45pm 30 mins
Info
Track 2 – Inspiration from the Startup World
Keeping Commerce Human with Etsy
  • Lyanne Dubon-Aguilar - Associate Creative Director, Etsy

Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Learn about the transformation of the brand over the years and how we are evolving for the future; balancing effort and impact all done in the spirit of Etsy’s iterative values-driven culture.

2:45pm - 3:15pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Design as a Strategic Agent of Change: Transforming Microsoft’s Packaging Ecosystem
  • Kevin Marshall - Creative Director of Design, Global Packaging, Microsoft

Packaging lives at the intersection of many business drivers; consumer experience, product, brand, retail and supply chain. Transforming Microsoft’s packaging was an exercise in influence and communication across a range of functions. In the end, it was a passionate and informed effort that unified a global team and enabled the necessary evolution of a brand’s packaging to a more premium ethic. Hear about that process and how the Global Packaging Design team leveraged the power of Design Thinking to transcend internal culture, evolving more than just packaging experiences.

2:45pm - 3:15pm 30 mins
Info
Track 2 – Inspiration from the Startup World
What You Can Learn from Seedlip: How to Build the Desirable Brands of Our Future
  • Ben Branson - Founder, Seedlip
  • Mike Branson - Founding Partner & CEO, Pearlfisher

The first 1,000 bottles sold out in 3 weeks, the second 1,000 in 3 days, and the third 1,000 in just 3 hours online. Seedlip – the world’s first distilled, non-alcoholic spirit – is the name on everyone’s lips and the drink consumers across the world are clamoring to try. Born to solve the problem of “what to drink when you’re not drinking”, the ambitious challenger brand has established an entire sector that is taking the world’s bar and restaurant scene, and cultural landscape, by storm.

In an engaging conversation on this year’s stage at Fuse, Ben Branson, Founder of Seedlip, and Mike Branson, Founding Partner & CEO at Pearlfisher – the strategic branding agency responsible for Seedlip’s brand identity and expression – will come together to share the secrets of success behind the incredible pioneering brand. From a 350-year old book to the modern day cultural and consumer shifts that make Seedlip so relevant, the pair will offer compelling and distinctly human insights into how a purpose beyond the product and the power of desire can create the successful brands of the future.

2:45pm - 3:15pm 30 mins
Info
FUSE POP-UP
Meditate and Renew
  • Jackie Delise - Wellness Trendsetter & Mindfulness Meditation Teacher, BECKON Mindfulness & Meditation Arts

The Fuse Pop Up lounge will have sessions running throughout the day, designed to help you decompress and connect with your FUSE colleagues.If you can breathe ~, hold a thought ~ or let one go ~ then you can meditate.Come join Jackie as she guides you though an emotional, physical and spiritual transformative meditation experience.Feel free to stream in and out of these short mindfulness meditations which will be happening throughout the day.Jackie will share her skills in guiding you to find your tranquil center, as you calm and re-balance your nervous system.

All are welcome!

3:15pm - 3:45pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Digital Tools, Human Experiences
  • Alan Segal - Digital Experience Design Lead/Content Strategist, Wells Fargo

Even the most demanding tech-savvy consumers are first and foremost living, emotional beings. Don’t confuse mass adoption and 24/7 usage of digital tools as a desire for impersonal transactions and robotic “relationship marketing”; digital channels are not ends but means for consumers to meet their human needs and, maybe, lead more satisfying lives. Expectations of brands’ digital services are only increasing; users (somewhat paradoxically) want more 1:1 care and personalized tools, with less friction. Can we have it all? Alan will share examples of Wells Fargo’s efforts in this evolving landscape, and from outside the world of financial tech, as well.

3:15pm - 3:45pm 30 mins
Info
Track 2 – Inspiration from the Startup World
From Burritos to Thinking Outside the “BOXED”.. a Journey of Disruption
  • Jackson Jeyanayagam - Chief Marketing Officer, Boxed

Chipotle changed the way people think about fast food. Boxed is changing the way consumers (especially younger ones) think about “club” shopping. In both instances,Marketing and data play significant roles in educating consumers on why they should care and telling the respective brand’s story, in a compelling way. Chipotle relied on beautiful animated content distributed in unique ways; Boxed combines an innovative technology experience with a feel-good story (during a time we desperately need them). Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face(d); and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.







3:45pm - 4:15pm 30 mins
Info
Track 1 - Cool Thinks in Iconic Brands
Designing Digital Experiences that Matter - A Fireside Chat with:
  • Stephen Gates - Global Head of Design, Citi
  • Steven Rojas - Digital Director, EDITION HOTELS








3:45pm - 4:15pm 30 mins
Info
Track 2 – Inspiration from the Startup World
Investing in Innovation: Minimizing Risk & Building a Loyal Brand Base
  • Jordan Gaspar - Managing Partner, AccelFoods
  • Matt Bachmann - Co-Founder, Wandering Bear
  • Matt Cohen - Founder & Chief Executive Offcer, KidFresh

Jordan Gaspar, an investor in disruptive food and beverage companies, will moderate a panel of innovative food and beverage companies discussing trends in the space, unique brand positioning, innovation in retail and how to build a loyal brand base.


4:15pm - 4:45pm 30 mins
Afternoon Networking Break
4:45pm - 5:30pm 45 mins
Info
The Augmented Body: Fashion Futures for a Connected World
  • Dr. Amanda Parkes - Chief Innovation Officer, Future Tech Lab

The rise of wearable computing is allowing our bodies to become enhanced, augmented, expanded in functionality and altered in form.Where the devices we carry, and the garments we wear converge into a ’secondary skin’, which functions as an extension of ourselves in creating our own mobile personal environment.

The ubiquitous & embedded technologies of the Internet of Things have created a digital-physical landscape to contextualize how we move through the world, with the potential to weave the analytics of biometric data with the physical and temporal presence of our surroundings.

We are in the nascent stages of the 4th industrial revolution which will bring about unprecedented opportunities to explore and design within the paradigm of convergence between the biological, technological and environmental.









5:30pm - 6:15pm 45 mins
Info
Designing for Digital Communication: Closing the Gap Between what we Type and what we Mean
  • Jennifer Daniel - Art Director, Expression Design Team, Google

Technology has placed artificial confines around how we communicate with each other, forcing us to be creative in how we use digital platforms to say exactly what we mean. In this talk, Jennifer Daniel will explore how communication is rooted in primal urges around our presence, priorities,and personalities, and how we can use this understanding to design better products. She’ll discuss how Google used machine learning to enable greater self expression in Allo, Google’s messaging app, and will share insights into how we can build technology in an inclusive way that reflects all forms of communication needs.








6:15pm - 7:15pm 60 mins
Info
FUSE Kick-off Party: Electric Room (RSVP Required)

We'd like to invite you to join us for the official FUSE kickoff party at the Electric Room. There is a limited capacity for this event so YOU MUST RSVP. If you have not previously RSVP’d, please email Kevin Schlear at Kevin.Schlear@KNect365.com.

7:45am - 8:45am

Breakfast & Registration

More
8:45am - 9:15am
Info

A Bold Vision for the Future: Designing the 21st-Century User Experience

We live in an age where services can be summoned on a whim. But what principles should rule when the technology around us can anticipate our desires? This session will delve into the creation of the Disney Magic Band and other cutting-edge designs to reveal new truths about next-generation UX.





  • Cliff Kuang - Head of Digital Product, Fast Company
More
9:15am - 9:45am
Info

Meaningful or Meaningless. It’s Your Choice.

Successful brands rely on investors, customers and employees. This trinity provides unique capabilities to the organization. A meaningful purpose is the glue that bonds these three distinct groups.

This deep-rooted connection with the company’s purpose kick-starts a chain of events so powerful that it moves mountains and transforms your company as you know it.

Key takeaways:

  • Modern leaders to re-familiarize themselves with the importance of connecting investors, customers and employees through a shared purpose.
  • A purpose has to be so profound and meaningful that it powers a motivational engine.
  • This again engages people across the entire organization, enabling great changes to happen, moving the brand forward to support and grow the business.
  • Bård Annweiler - Managing Director, Mission
More
9:45am - 10:30am
Info

The Proven Value of Design: Experiences that Matters, Products that Make a Difference

Neil Blumenthal, Co-founder and Co-CEO of Warby Parker,a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success.He will discuss how design of product, retail locations,internal culture and the overall brand experience have contributed to business growth and social change.






  • Neil Blumenthal - Co-Founder & CO-CEO, Warby Parker
More
10:30am - 11:00am

Networking Break

More
Showing of Streams
12:45pm - 1:45pm

Lunch

More
Showing of Streams
4:15pm - 4:45pm

Afternoon Networking Break

More
4:45pm - 5:30pm
Info

The Augmented Body: Fashion Futures for a Connected World

The rise of wearable computing is allowing our bodies to become enhanced, augmented, expanded in functionality and altered in form.Where the devices we carry, and the garments we wear converge into a ’secondary skin’, which functions as an extension of ourselves in creating our own mobile personal environment.

The ubiquitous & embedded technologies of the Internet of Things have created a digital-physical landscape to contextualize how we move through the world, with the potential to weave the analytics of biometric data with the physical and temporal presence of our surroundings.

We are in the nascent stages of the 4th industrial revolution which will bring about unprecedented opportunities to explore and design within the paradigm of convergence between the biological, technological and environmental.









  • Dr. Amanda Parkes - Chief Innovation Officer, Future Tech Lab
More
5:30pm - 6:15pm
Info

Designing for Digital Communication: Closing the Gap Between what we Type and what we Mean

Technology has placed artificial confines around how we communicate with each other, forcing us to be creative in how we use digital platforms to say exactly what we mean. In this talk, Jennifer Daniel will explore how communication is rooted in primal urges around our presence, priorities,and personalities, and how we can use this understanding to design better products. She’ll discuss how Google used machine learning to enable greater self expression in Allo, Google’s messaging app, and will share insights into how we can build technology in an inclusive way that reflects all forms of communication needs.








  • Jennifer Daniel - Art Director, Expression Design Team, Google
More
6:15pm - 7:15pm
Info

FUSE Kick-off Party: Electric Room (RSVP Required)

We'd like to invite you to join us for the official FUSE kickoff party at the Electric Room. There is a limited capacity for this event so YOU MUST RSVP. If you have not previously RSVP’d, please email Kevin Schlear at Kevin.Schlear@KNect365.com.

More