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Key Sessions

Lilli Gordon

KEYNOTE: I Just Sold My Company: What’s Design Have to Do With It?

First Aid Beauty LLC (a P&G company)

Soon Yu

KEYNOTE: Designing Iconic Brands

VF Corporation

Jon Bostock

KEYNOTE: There Are No Boring Products...Only Boring Brands

Truman's

Lauren Cascio

KEYNOTE: Tell your own story last: building products that empower others

Microsoft HoloLens

Debbie Millman

KEYNOTE: Why Design Matters: Creating Something from Nothing

Award-Winning Podcast Design Matters

Cheryl D. Holmes Miller

KEYNOTE: Designing in the Dark

The Cheryl D. Miller Collection at Stanford University

Todd Waterbury

KEYNOTE: Soul at Scale

Target

8:45am - 9:00am 15 mins
Opening Remarks
  • Julie Anixter - FUSE 2019 Curator in Residence, Enterprise Design Strategist, Maga Design
9:00am - 9:30am 30 mins
Info
KEYNOTE: I Just Sold My Company: What’s Design Have to Do With It?
  • Lilli Gordon - Founder & Chief Executive Officer, First Aid Beauty LLC (a P&G company)

Focusing on the design pillars First Aid Beauty was built on, Lilli takes us on a FAB journey beginning with her initial capital raise, all the way to the sale of the company in August 2018 to P&G.

9:30am - 10:00am 30 mins
KEYNOTE: Designing Iconic Brands
  • Soon Yu - Best-Selling Author, Iconic Advantage, former Global Vice President of Design, VF Corporation
10:00am - 10:30am 30 mins
Info
KEYNOTE: There Are No Boring Products...Only Boring Brands
  • Jon Bostock - Co-Founder and CEO, Truman's

Ceiling fans. Surface cleaners. Appliances. It’s okay. We’ll pause to allow for that yawn. Billions in annual sales come even as few consumers can name the brands they own. Truman's Co-founder Jon Bostock will detail his comprehensive approach to marketing and design that infused each of these product lines with personality. Consider Big Ass Fans. Its embrace of brash branding through both paid and earned media cemented customer loyalty to the point that repeat business accounted for half of all orders in 2017, and that’s on top of new customers increasing nearly 40 percent annually over the prior five years. You’ll learn how to capture people’s attention and teach them why your product excels. Not convinced? Just check the Facebook stats. Big Ass Fans is followed by 313,000. Industry giant Hunter? Just 68,000.

After guiding Big Ass Fans to a $500 million sale in late 2017, Jon co-founded Truman's to bring much-needed disruption to the cleaning products industry. Big household cleaning companies each offer dozens of products ... for just your bathroom. With endless scents and warning labels that read like prescription drug ads, cleaning products needed to change. That’s why Truman’s offers just four non-toxic cleaners and patented refill cartridges that eliminate single-use plastic bottles. With a clearly differentiated (and dramatically simplified) product, Jon has focused on contrasting the self-importance of the best known cleaning brands with an identity that’s fun and approachable. From quirky product names to unexpected customer touchpoints, Jon’s brand strategy drew the interest of more than 10,000 consumers who signed up on Truman’s website months before the company started shipping in late February 2019. Along with an abundance of cleaning puns, Jon will share his technique for breathing life into product categories that need a fresh start.

10:30am - 11:00am 30 mins
KEYNOTE ROUND-UP: Firestarters
  • Moderator Andrew La Monica - Executive Creative Director, Global Brand Strategist, Formally GE
  • Panelist Lilli Gordon - Founder & Chief Executive Officer, First Aid Beauty LLC (a P&G company)
  • Panelist Soon Yu - Best-Selling Author, Iconic Advantage, former Global Vice President of Design, VF Corporation
  • Jon Bostock - Co-Founder and CEO, Truman's
11:00am - 11:30am 30 mins
Refresh & Recharge: Morning Networking Break
11:30am - 11:40am 10 mins
Track 1: Brand Leadership
Track Chair Welcome
  • Marc Reichel - Senior Vice President of Growth, Qnary
11:30am - 11:40am 10 mins
Track 2: Design for Impact
Track Chair Welcome
  • Amy Brusselback - Principal, Design B&B
11:40am - 12:10pm 30 mins
Info
Track 1: Brand Leadership
The Power of the Postcard: Omni-Channel Success in the era of Digitization
  • Liz Kiehner - Global Leader & Design Principal, IBM
  • Lisa Arsenault - Sr. Vice President of Sales, LCP Brand Meets World
  • Victoria Stephen - Director, Mailing Services, United States Postal Service

Inventing One for She Votes 100 with LCP Brand Meets World and the USPS

11:40am - 12:10pm 30 mins
Track 2: Design for Impact
Building CEO Trust: Leveraging Design as Soft Power
  • Moira Cullen - Vice President & Global Creative Director, Method
12:10pm - 12:40pm 30 mins
Track 1: Brand Leadership
Empowering Our Military With Visual Data
  • Scott Williams - Founder and Chief Executive Officer, Maga Design
12:10pm - 12:40pm 30 mins
Track 2: Design for Impact
Tomorrow’s Innovators Inspire Today’s C-Suite
  • Sherry Hoffman - Faculty Director, Designmatters, Art Center College of Design
  • Kim Culmone - SVP, Global Head of Design Barbie & Fashion Dolls, Mattel
12:40pm - 1:40pm 60 mins
Lunch Roundtables
  • Tim Murray - Creative Director, Mozilla
  • Barton Warner - VP Strategy and Portfolio Management, Bayer
  • Rachel Leichte - Innovation & Technical Design Lead, Mondelez International
  • Clive Roux - CEO, SEGD
  • Kelly Baranko - Senior Director, Corporate Brand Identity, Abbott
  • Jadalia Britto - Senior Global Brand Design, Colgate-Palmolive
  • Kim Culmone - SVP, Global Head of Design Barbie & Fashion Dolls, Mattel
  • Renee Rosen - Author, Park Avenue Summer
1:40pm - 2:10pm 30 mins
Track 1: Brand Leadership
Build Brand and Sustainability Simultaneously
  • Anthony Giordano - Creative Director, Legrand US
1:40pm - 2:10pm 30 mins
Info
Track 2: Design for Impact
What Does a Chief Design Officer Do? An Interview with Nancye Green
  • Nancye Green - Chief Design Officer, The Medicines Company
  • Christine Mau - Sr. Director Brand Strategy & Creative, Medline Industries

It depends. A designer’s lot in life is to have the ability to see the larger picture, the patterns and the possibilities in many situations, but to be misunderstood as a stylist. Then again, there are many kinds of designers. Those who understand the power of design to transform processes and make the world a better place for people. Those who bring beauty and delight to the everyday. A Chief Design Officer at her best, works as part of a leadership team to set goals, moves seamlessly between understanding the big picture and facilitating positive systemic change and sets and socializes the standards that define an organization and its products.

2:10pm - 2:40pm 30 mins
Info
Track 1: Brand Leadership
Addressing the gender gap in brand and design leadership
  • Heather Stern - Chief Marketing Officer, Lippincott

We know that companies with more diverse workforces perform better. We know that when women are in leadership positions, they help to reduce the pay gap. We know that gender balance drives innovation and business value. And yet, in 2018 there were more men named James at the helm of top companies than there were women.This honest presentation will unpack how we got here, and the meaningful steps brand and business leaders can take to correct course and thrive in the future.

2:10pm - 2:40pm 30 mins
Track 2: Design for Impact
Educate to Incubate: Design and Entrepreneurship
  • Michael Donovan - Vice Chairman, Parsons School of Design
2:40pm - 3:10pm 30 mins
Info
Track 1: Brand Leadership
Brand Leadership Panel Dialogue
  • Panelist Scott Williams - Founder and Chief Executive Officer, Maga Design
  • Panelist Anthony Giordano - Creative Director, Legrand US
  • Moderator Stephen Baird - Chair, Intellectual Property Department, Winthrop & Weinstine, P.A.

Brands that lead with purpose and transparency are being rewarded with trust, engagement and financial results. They require leadership, investment, a culture that values experience and understands the impact of design. You'll find some emblematic stories here.

2:40pm - 3:10pm 30 mins
Info
Track 2: Design for Impact
Design for Impact Panel Dialogue
  • Panelist Melissa Dalrymple - Design Partner, McKinsey Design
  • Stewart Devlin - Chief Creative Officer, RedPeak
  • Kim Culmone - SVP, Global Head of Design Barbie & Fashion Dolls, Mattel

Design's impact is now being seen, felt and measured at every level. The perspectives from these practitioners reveal how it's actually working and what you can do to garner more support, involvement and investment.

3:10pm - 3:45pm 35 mins
Refresh & Recharge: Afternoon Networking Break
3:45pm - 4:15pm 30 mins
Info
KEYNOTE: Tell your own story last: building products that empower others
  • Lauren Cascio - Design Director, Microsoft HoloLens

Microsoft's investment in Mixed Reality and the technologies that make it possible is vast. Bardeen leads cross-functional engineering and product teams to work with customers to envision, build, ship, and support Mixed Reality Business Applications for all audiences, with a strong focus on empowering firstline workers. Her team delivers Dynamics 365 mixed reality business applications to the modern workplace that are a key part of digital transformation across industries.  This talk shares her most important lesson learned at Microsoft Mixed Reality.

4:15pm - 4:45pm 30 mins
Info
KEYNOTE: Why Design Matters: Creating Something from Nothing
  • Debbie Millman - Creator and Host, Award-Winning Podcast Design Matters

Debbie will share the details about the origins of Design Matters,  one of the first and longest running podcasts in the world-- why the show had no logo for a decade, the time David Carson stood her up, an email she didn’t see for three months from the director of the musical Hamilton and when Richard Saul Wurman told her she asked a bad question.

4:45pm - 5:15pm 30 mins
Info
KEYNOTE: Designing in the Dark
  • Cheryl D. Holmes Miller - Design Diversity Futurist, Contributing Archivist, The Cheryl D. Miller Collection at Stanford University

Miller's trailblazing 1985 Pratt graduate thesis, Transcending the Problems of the Black Graphic Designer, sparked the first openly public conversation about diversity in the design profession. It was followed by Print magazine''s "Black Designers: Missing in Action." By then Miller had opened one of the first design firms to be owned by a woman of color, with clients including BET, Chase and American Express. In 2018, her archive was acquired by Stanford's Special Collections, celebrating Miller’s research and advocacy work in racial, cultural and gender equity, diversity and inclusion. Today she continues to ask....when it comes to progress, are we designing in the dark?

5:15pm - 5:45pm 30 mins
Info
KEYNOTE: Soul at Scale
  • Todd Waterbury - Chief Creative Officer, Target

Todd Waterbury, Target’s Chief Creative Officer, shares how designing for Inclusivity is central to its brand and business.

6:00pm - 6:20pm 20 mins
Info
Project D.R.E.A.M
  • Spencer Dinwiddie - Brooklyn Nets Point Guard, Design Entrepreneur and Philanthropist

Dinwiddie will share his work created with Project D.R.E.A.M. (Disrupt Reality Every Available Moment) and his philosophy on community empowerment by design and social entrepreneurship with Chicago Public School System through collaboration with Project Osmosis

6:20pm - 7:20pm 60 mins
FUSE Cocktail Party
8:45am - 9:00am

Opening Remarks

  • Julie Anixter - FUSE 2019 Curator in Residence, Enterprise Design Strategist, Maga Design
More
9:00am - 9:30am
Info

KEYNOTE: I Just Sold My Company: What’s Design Have to Do With It?

Focusing on the design pillars First Aid Beauty was built on, Lilli takes us on a FAB journey beginning with her initial capital raise, all the way to the sale of the company in August 2018 to P&G.

  • Lilli Gordon - Founder & Chief Executive Officer, First Aid Beauty LLC (a P&G company)
More
9:30am - 10:00am

KEYNOTE: Designing Iconic Brands

  • Soon Yu - Best-Selling Author, Iconic Advantage, former Global Vice President of Design, VF Corporation
More
10:00am - 10:30am
Info

KEYNOTE: There Are No Boring Products...Only Boring Brands

Ceiling fans. Surface cleaners. Appliances. It’s okay. We’ll pause to allow for that yawn. Billions in annual sales come even as few consumers can name the brands they own. Truman's Co-founder Jon Bostock will detail his comprehensive approach to marketing and design that infused each of these product lines with personality. Consider Big Ass Fans. Its embrace of brash branding through both paid and earned media cemented customer loyalty to the point that repeat business accounted for half of all orders in 2017, and that’s on top of new customers increasing nearly 40 percent annually over the prior five years. You’ll learn how to capture people’s attention and teach them why your product excels. Not convinced? Just check the Facebook stats. Big Ass Fans is followed by 313,000. Industry giant Hunter? Just 68,000.

After guiding Big Ass Fans to a $500 million sale in late 2017, Jon co-founded Truman's to bring much-needed disruption to the cleaning products industry. Big household cleaning companies each offer dozens of products ... for just your bathroom. With endless scents and warning labels that read like prescription drug ads, cleaning products needed to change. That’s why Truman’s offers just four non-toxic cleaners and patented refill cartridges that eliminate single-use plastic bottles. With a clearly differentiated (and dramatically simplified) product, Jon has focused on contrasting the self-importance of the best known cleaning brands with an identity that’s fun and approachable. From quirky product names to unexpected customer touchpoints, Jon’s brand strategy drew the interest of more than 10,000 consumers who signed up on Truman’s website months before the company started shipping in late February 2019. Along with an abundance of cleaning puns, Jon will share his technique for breathing life into product categories that need a fresh start.

  • Jon Bostock - Co-Founder and CEO, Truman's
More
10:30am - 11:00am

KEYNOTE ROUND-UP: Firestarters

  • Moderator Andrew La Monica - Executive Creative Director, Global Brand Strategist, Formally GE
  • Panelist Lilli Gordon - Founder & Chief Executive Officer, First Aid Beauty LLC (a P&G company)
  • Panelist Soon Yu - Best-Selling Author, Iconic Advantage, former Global Vice President of Design, VF Corporation
  • Jon Bostock - Co-Founder and CEO, Truman's
More
11:00am - 11:30am

Refresh & Recharge: Morning Networking Break

More
Showing of Streams
12:40pm - 1:40pm
Info

Lunch Roundtables

  • Tim Murray - Creative Director, Mozilla
  • Barton Warner - VP Strategy and Portfolio Management, Bayer
  • Rachel Leichte - Innovation & Technical Design Lead, Mondelez International
  • Clive Roux - CEO, SEGD
  • Kelly Baranko - Senior Director, Corporate Brand Identity, Abbott
  • Jadalia Britto - Senior Global Brand Design, Colgate-Palmolive
  • Kim Culmone - SVP, Global Head of Design Barbie & Fashion Dolls, Mattel
  • Renee Rosen - Author, Park Avenue Summer
More
Showing of Streams
3:10pm - 3:45pm

Refresh & Recharge: Afternoon Networking Break

More
3:45pm - 4:15pm
Info

KEYNOTE: Tell your own story last: building products that empower others

Microsoft's investment in Mixed Reality and the technologies that make it possible is vast. Bardeen leads cross-functional engineering and product teams to work with customers to envision, build, ship, and support Mixed Reality Business Applications for all audiences, with a strong focus on empowering firstline workers. Her team delivers Dynamics 365 mixed reality business applications to the modern workplace that are a key part of digital transformation across industries.  This talk shares her most important lesson learned at Microsoft Mixed Reality.

  • Lauren Cascio - Design Director, Microsoft HoloLens
More
4:15pm - 4:45pm
Info

KEYNOTE: Why Design Matters: Creating Something from Nothing

Debbie will share the details about the origins of Design Matters,  one of the first and longest running podcasts in the world-- why the show had no logo for a decade, the time David Carson stood her up, an email she didn’t see for three months from the director of the musical Hamilton and when Richard Saul Wurman told her she asked a bad question.

  • Debbie Millman - Creator and Host, Award-Winning Podcast Design Matters
More
4:45pm - 5:15pm
Info

KEYNOTE: Designing in the Dark

Miller's trailblazing 1985 Pratt graduate thesis, Transcending the Problems of the Black Graphic Designer, sparked the first openly public conversation about diversity in the design profession. It was followed by Print magazine''s "Black Designers: Missing in Action." By then Miller had opened one of the first design firms to be owned by a woman of color, with clients including BET, Chase and American Express. In 2018, her archive was acquired by Stanford's Special Collections, celebrating Miller’s research and advocacy work in racial, cultural and gender equity, diversity and inclusion. Today she continues to ask....when it comes to progress, are we designing in the dark?

  • Cheryl D. Holmes Miller - Design Diversity Futurist, Contributing Archivist, The Cheryl D. Miller Collection at Stanford University
More
5:15pm - 5:45pm
Info

KEYNOTE: Soul at Scale

Todd Waterbury, Target’s Chief Creative Officer, shares how designing for Inclusivity is central to its brand and business.

  • Todd Waterbury - Chief Creative Officer, Target
More
6:00pm - 6:20pm
Info

Project D.R.E.A.M

Dinwiddie will share his work created with Project D.R.E.A.M. (Disrupt Reality Every Available Moment) and his philosophy on community empowerment by design and social entrepreneurship with Chicago Public School System through collaboration with Project Osmosis

  • Spencer Dinwiddie - Brooklyn Nets Point Guard, Design Entrepreneur and Philanthropist
More
6:20pm - 7:20pm

FUSE Cocktail Party

More