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Jeremy Lindley

Global Design Director at Diageo

Profile

Jeremy is responsible for Design across Diageo’s current brands and new products worldwide.  Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.  Jeremy’s role is to transform Diageo’s Design capability and output.  He is passionate about the way Design can connect on an emotional level with consumers and about consistently delivering the highest standards of ideas and execution.  Recent projects have included the redesign of Johnnie Walker Blue Label, Tanqueray 10 and the creation of John Walker & Sons Diamond Jubilee, a limited edition of 60 bottles retailing at over £100,000.

Prior to joining Diageo Jeremy was Head of Design for Tesco Stores Ltd.  He was responsible for Design across the portfolio of 19,000 private label products and for leading the Store Formats and Design teams.  His early career was spent working as a Design Consultant and University Lecturer. 

Jeremy graduated with an Honours Degree in Design and has a Master of Arts Degree by research.  He is a Fellow of the Royal Society for the Arts, Board Director of the Design Business Association and part of the Design Commission which advises the UK government on design policy.

Jeremy is married with two children, ages 17 and 13, and is a keen photographer and active sportsman.  Creaking knees mean he has retreated from marathon running but he enjoys running 10km in double the time it takes Mo Farah.  He is also a trustee of a local Charity that runs a Church and Youth Centre. 

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