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Maria Gustafson

Senior VP Global Creative & Retail Store Design at Kiehl's Since 1851


As Senior Vice President of Global Creative, Maria Gustafson leads the creative vision of one of the world’s leading skincare companies, Kiehl’s Since 1851.

Her expansive creative career bridging fashion, beauty, and lifestyle began with Peter Arnell, Kirshenbaum Bond Senecal, and Lloyd & Co, where she created some of the most memorable campaigns for Burberry Blue Label, The Standard Hotels, Club Monaco, Cole Haan, Gucci, and Samsung.

Maria also drove the creative strategy at MAC Cosmetics, Gap, and the L’Oreal luxury brands Giorgio Armani and Shu Uemera.

A graduate of Parsons The New School for Design, Maria’s passion for art, photography, and downtown New York culture is evident in the vibrant, kinetic energy of Kiehl’s visual identity.

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