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Stephen Webster

VP, Brand & Design at Mary Kay, Inc.

Profile

Stephen Webster began his creative career in NYC where he was able to pursue the same passions he has today for strategic branding, design, writing, fashion, beauty, storytelling, music, and architecture while working at such national publishing titles as Cosmopolitan Magazine, Model Magazine, Lear’s, Men’s Bazzar, and finally as head art director for the alternative music and entertainment publication Spin magazine. During his tenure at Spin, Stephen lead a complete creative overhaul of the magazine, resulting in consecutive publishing awards for best design and photography, while also achieving top newsstand sales in multiple issues. Today, Stephen is the Vice President of Brand and Design for Mary Kay Inc. - a global direct sales beauty brand with operations in 38 countries around the world, annual wholesale sales of $3.6 billion and with a global sales force over 3 million women. Stephen leads a 55+ person internal global creative agency responsible for leading the vision of the Mary Kay brand. His mission for the last 8 years, in partnership with other corporate leaders has been to create a new era for the Mary Kay brand that is modern, sophisticated and youthful. On a daily basis, he and his department are responsible for developing all global assets from the concept phase, to the final creative execution of the packaging, TV/broadcast, print and online advertising, global marketing collateral, e-commerce, global facilities and beauty centers, career car programs, and many digital & mobile initiatives.

Agenda Sessions